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        Oh, Christmas tree: The economics of the US holiday tree industry

        Oh, Christmas tree: The economics of the US holiday tree industry

        How AI Chat Search Could Disrupt Online Advertising

        Spotify CEO cites “expensive” capital as factor in layoffs. What does that mean?

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        Can Important Unions Collapse and Disappear?

        Can Important Unions Collapse and Disappear?

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Why Is Everyone So Unhappy at Work Right Now?

        Scrapping the state’s liquor license law makes economic sense

        Scrapping the state’s liquor license law makes economic sense

        Airlines are frustrating travelers by changing frequent flyer program rules – here’s why they keep doing it

        Airlines are frustrating travelers by changing frequent flyer program rules – here’s why they keep doing it

        Redirecting Innovation: Can We? Should We?

        Redirecting Innovation: Can We? Should We?

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        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Questrom $50K Case Competition: In the Trenches of Sustainability with Casella

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        The Optimistic Pessimist

        Shein & Forever 21 Strike a Deal

        Shein & Forever 21 Strike a Deal

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Questrom and BU Means Innovation and Entreprenuership

        A new travel nightmare: New passport delays lasting 13 weeks

        A new travel nightmare: New passport delays lasting 13 weeks

        Leadership Communications

        Leadership Communications

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        AI: What is it and how will it impact business?

        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

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        Newton Grandmother Scammed out of $20,000, Used Bitcoing ATMs to Send Money

        Which is better – a real or a fake Christmas tree?

        How AI Chat Search Could Disrupt Online Advertising

        Spotify CEO cites “expensive” capital as factor in layoffs. What does that mean?

        The Danger of Racial Colorblindness 

        The Danger of Racial Colorblindness 

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        Can we count on carbon capture to abate climate change?

        Can we count on carbon capture to abate climate change?

        The Cybertruck Must Be Huge—or It Will Dig Tesla’s Grave

        The Cybertruck Must Be Huge—or It Will Dig Tesla’s Grave

        Can Important Unions Collapse and Disappear?

        Can Important Unions Collapse and Disappear?

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Why Is Everyone So Unhappy at Work Right Now?

        Black Friday is almost here. What to know about the holiday sales event’s history and evolution

        Black Friday is almost here. What to know about the holiday sales event’s history and evolution

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          Where Should Your Company Start with GenAI? 

          Where Should Your Company Start with GenAI? 

          How Retailers Can Capitalize on the “Refund Effect”

          How Retailers Can Capitalize on the “Refund Effect”

          Should Companies Refrain From Making Political Statements?

          Should Companies Refrain From Making Political Statements?

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Will Generative AI Create a New Era of Search Competition?

          Will Generative AI Create a New Era of Search Competition?

          A Better Approach to Customer-Centric Messaging and Engagement

          A Better Approach to Customer-Centric Messaging and Engagement

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          How Coworking Spaces Impact Employee Well-Being

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          Insights@Questrom
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          Harvard Business Review: When Do We Trust AI’s Recommendations More Than People’s?

          byInsights Editorial Team
          October 20, 2020
          in Digital Business, Harvard Business Review, Marketing, Publications, Technology
          19
          0
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          AI continues to enhance the consumer shopping experience. Chiara Longoni, Assistant Professor of Marketing, recently discussed her article published in the Journal of Marketing — based on data from over 3,000 people who took part in 10 experiments:

          When consumers are seeking functional or practical products, they tend to trust AI’s recommendations more than a human’s. But the opposite is true when consumers are looking for experiential or sensory products.

          She discusses this in a recent HBR article. —

          [mkd_button size=”medium” type=”outline” text=”Read the Journal Article” custom_class=”” icon_pack=”font_awesome” fa_icon=”” link=”https://www.researchgate.net/publication/343750244_Word-of-Machine_Effect_Shifts_in_Utilitarian_and_Hedonic_Trade-offs_Determine_Preference_For_or_Resistance_to_Artificial_Intelligence_Recommendersv” target=”_blank” color=”#A71930″ hover_color=”” background_color=”” hover_background_color=”” border_color=”#A71930″ hover_border_color=”” font_size=”” font_weight=”” margin=””]

          [mkd_button size=”medium” type=”outline” text=”Read the HBR Article” custom_class=”” icon_pack=”font_awesome” fa_icon=”” link=”https://hbr.org/2020/10/when-do-we-trust-ais-recommendations-more-than-peoples” target=”_blank” color=”#A71930″ hover_color=”” background_color=”” hover_background_color=”” border_color=”#A71930″ hover_border_color=”” font_size=”” font_weight=”” margin=””]

          Tags: Chiara LongoniHarvard Business Review
          Insights Editorial Team

          Insights Editorial Team

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