Insights Live: Using Mobile Technologies to Improve Patient Healthcare

Avi Seidmann, Professor of Information Systems at Questrom School of Business, sits down with guest Anindya Ghose, Heinz Riehl Chair Professor of Business and the Director of the Masters of Science in Business Analytics program at NYU Stern School of Busines and author of the best-selling book, TAP: Unlocking the Mobile Economy, as he shares insights from his research showing how emerging mobile health technologies can persuade patients to modify behavior and better manage their care while reducing hospital visits and medical expenses over time.