The pandemic has forever changed business, completely disrupting some industries while giving birth to others. In this episode of the Language of Business, you’ll hear from businesses grappling with threats: Charlie Sislen, partner of Research Director Incorporated, talks about radio’s need to regroup with more of its listeners online; and Michael Goldman of the tenant-oriented real estate brokerage MGA gives insight into businesses’ negotiations with landlords.
On the opportunities side, the co-founders of Force of Nature, Melissa Lush and Sandy Posa, develop an appliance that converts salt, water, and vinegar into a powerful disinfectant, while Tony Liu of the job search platform JobGet refocuses on essential businesses.
About the series: Language of Business is a video series that informs and inspires entrepreneurs, anyone considering a start-up, or a small business looking for a new idea. Hear about strategies that usually work, and strategies that often don’t, from people who have been there and done that. Hosted by Gregory Stoller, Harvard MBA and Senior Lecturer at Boston University Questrom School of Business.