February 1, 2025
USA Today recently published an article featuring Nailya Ordabayeva, Kelli Questrom Associate Professor in Marketing, discussing how prices have risen significantly since the COVID-19 pandemic.
To navigate inflation in 2025, many shoppers are looking for ways to reduce their spending. As a result, discount retailers like Aldi and Walmart are seeing a surge in sales, with consumers shifting away from high-end stores. At the same time, shoppers are becoming more discerning, carefully choosing where to spend their money. They’re also avoiding “shrinkflation”, where product sizes shrink but prices stay the same, by comparing unit prices to ensure they’re getting the best value.
“Looking at those unit prices is very important,” Ordabayeva adds.
Although switching to discount stores offers savings, the phenomenon of “cheapflation” suggests that lower-priced goods are also seeing price hikes.
