The Role of Green Manufacturing Costs in Consumers’ Willingness to Pay
In this Insights Q&A, a team of Questrom researchers- Assistant Professor, Marketing Chiara Longoni, Associate Professor, Marketing Remi Trudel, and ...
In this Insights Q&A, a team of Questrom researchers- Assistant Professor, Marketing Chiara Longoni, Associate Professor, Marketing Remi Trudel, and ...
Get Insights straight to your inbox by signing up now.
© 2023 Trustees of Boston University