[BU Today] Rethinking Valentine’s Day Marketing for the Unattached or Lonely
Most people are no strangers to the massive amounts of marketing emails sent around holidays. For some, these emails simply ...
Most people are no strangers to the massive amounts of marketing emails sent around holidays. For some, these emails simply ...
In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers ...
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