Friday, June 9, 2023

Insights@Questrom

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Inflation Causes Drivers to Switch Car Insurance Carriers

Inside the Push to Make Everyone Friends at Work

Strategies for Onboarding in a Hybrid World

How do sustainable supply chains improve the continuity of supply and protect the environment?

New Immigration Data Point To Larger U.S. Workforce Issues

How CFOs are navigating the debt ceiling standoff

Opposing scientists find no clear evidence for gender bias in academic science

Benefits of Supply Chain Visibility
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Leadership Communications

Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

AI: What is it and how will it impact business?

Is Creativity in Advertising Dead in the age of AI?

How Higher Ed Can Contend with Learning Platforms

How Companies Deal with Disruption

Money: It’s created. It’s destroyed. But what is it?

Blockchain, Beyond Crypto

S1:E2 What the FTX?
Insights Events
In the Media
Inflation Causes Drivers to Switch Car Insurance Carriers

Should Companies Refrain From Making Political Statements?

Inside the Push to Make Everyone Friends at Work

5 ways Russia’s been sidestepping Western sanctions and keeping its economy alive, from switching to the Chinese yuan and dabbling in ghost trades

Strategies for Onboarding in a Hybrid World

New Immigration Data Point To Larger U.S. Workforce Issues

How CFOs are navigating the debt ceiling standoff

Opposing scientists find no clear evidence for gender bias in academic science

Questrom marketing researcher explores the data-tracking debate
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Publications
Should Companies Refrain From Making Political Statements?

Make It Safe for Employees to Speak Up – Especially in Risky Times

Will Generative AI Create a New Era of Search Competition?

A Better Approach to Customer-Centric Messaging and Engagement

How Coworking Spaces Impact Employee Well-Being

Will Salary Transparency Laws Change Employee Compensation?

Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

To Encourage Patients to Fill Prescriptions, Fix Copays

Is Tesla’s Era of Dominance Coming to an End? What Experts Say
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Insights@Questrom

Insights@Questrom

Home Tag Barb Bickart

Tag: Barb Bickart

[BU Today] How Much Did US Insurers Waste on Ivermectin for COVID?

Media Mention

[BU Today] Rethinking Valentine’s Day Marketing for the Unattached or Lonely

byBarbara Bickart

February 9, 2022

Most people are no strangers to the massive amounts of marketing emails sent around holidays. For some, these emails simply ...

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When Influence Goes Too Far: Social Media’s Effect on the Capitol Riots

Marketing

When Influence Goes Too Far: Social Media’s Effect on the Capitol Riots

byBarbara Bickart

February 6, 2021

In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers ...

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