Our Insights
Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

AI is polluting truth in journalism. Here’s how to disrupt the misinformation feedback loop.

The Cost of Exclusion: How Stricter Immigration Policies Threaten U.S. Construction

Medical price transparency promised relief for Oregon patients. So far, it’s falling short

Workplace Loneliness and Human Connection in the Age of AI

Fed set to keep interest rates steady as Middle East tensions add to uncertainty

‘Frankly catastrophic’: NIH chief faces Senate questions on budget cuts that threaten Mass.

For Trump’s ‘no taxes on tips,’ the devil is in the details
Videos & Podcast
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Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

Tariffs and Their Economic Impact

Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

Is Business Broken? Season 2 out now!

Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

Real Estate Ripples from a Landmark Settlement

The Hidden Wisdom of Cultural Pushback
Insights Events
In the Media
AI is polluting truth in journalism. Here’s how to disrupt the misinformation feedback loop.

Medical price transparency promised relief for Oregon patients. So far, it’s falling short

Workplace Loneliness and Human Connection in the Age of AI

BU Hosts City of Boston Civic Summit 2025

Fed set to keep interest rates steady as Middle East tensions add to uncertainty

‘Frankly catastrophic’: NIH chief faces Senate questions on budget cuts that threaten Mass.

For Trump’s ‘no taxes on tips,’ the devil is in the details

Business school professors’ picks

Apple says its App Store helped generate $1.3T in billings and sales, most without a commission
Publications
Could the GPT Store Turn ChatGPT into a Platform Powerhouse?

How to Monetize Volunteer-Driven Platforms

Leading Global Teams Effectively

Research: When Prototypes Don’t Yield Useful Insights

Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

We’re Still Lonely at Work

17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

3 Ways to Support Employees with Bipolar Disorder

Will That Marketplace Succeed?
Questrom Book Club

Home Tag Barb Bickart

Tag: Barb Bickart

Making The Case For Capitalism: Questrom Launches A Well-Funded Mehrotra Institute

Inside The Redesign Of Boston University’s Undergraduate Business Program

February 24, 2025 - Updated On February 26, 2025

February 24, 2025 Poets & Quants recently published an article discussing how Boston University’s Questrom School of Business has worked ...

[BU Today] How Much Did US Insurers Waste on Ivermectin for COVID?

[BU Today] Rethinking Valentine’s Day Marketing for the Unattached or Lonely

February 9, 2022 - Updated On February 10, 2022

Most people are no strangers to the massive amounts of marketing emails sent around holidays. For some, these emails simply ...

When Influence Goes Too Far: Social Media’s Effect on the Capitol Riots

When Influence Goes Too Far: Social Media’s Effect on the Capitol Riots

February 6, 2021 - Updated On February 20, 2021

In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers ...

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