What rockets a brand into cult following status?
August 15, 2023 BBC recently published an article featuring Dean Susan Fournier discussing how strategic marketing plays a pivotal role ...
August 15, 2023 BBC recently published an article featuring Dean Susan Fournier discussing how strategic marketing plays a pivotal role ...
Despite that sales were down 22% in 2023, Barbie is trending again.
July 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype, ...
July 18, 2023 CNBC recently published an article featuring Susan Fournier, Dean of Questrom School of Business, discussing how retailers ...
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