About Us
Get Insights to Your Inbox

Tuesday, August 18, 2026

Generic selectors

Exact matches only

Search in title

Search in content

Post Type Selectors

Search in posts

Search in Author

Search Events

Filter by Categories

Action Learning

Artificial Intelligence in Business

Book Club

Books

BU Today

Business Challenges

Business Education

Business Functions

Business Policy & Markets

Corporate Strategy

Digital Business

Digital Business Institute

Diversity, Equity & Inclusion

Entrepreneurship & Innovation

Events

Expert Take

Feature

Finance & Accounting

Future of Business Education

Future of Work

Global Media

Harvard Business Review

Health, Biopharma, & Health-Tech

Human Resources Policy Institute

Innovation

Insights Live

Institute for Sustainable Energy

Journals

Language of Business

Leadership & Management

Local Media

Marketing

Media Mention

Multimedia

National Media

Newsletter Spotlight

Op-Ed

Operations

Opinion

Our Insights

Partners in Business Ethics

Podcast

Publications

Research Institutes

Risk

ScienceDirect

Silicon Valley Bank

Sloan Management Review

Social Impact

Special Series

Susilo Institute for Ethics in the Global Economy

Technology

The Brink

Thinkers50@BUQuestrom: Passion & Purpose

Videos

Insights@Questrom

Our Insights
An Early Bet on SpaceX Led to a 30% Gain for This College Endowment

Your AI agent can be a teammate. But it still needs a boss

Bank of America® Travel Rewards credit card

Newbury Street’s Sneaker Problem: Too Many Good Options?

Is It OK to Eat the Same Things Every Day?

The New Layoff Playbook? Why Google and Microsoft Are Betting on Voluntary Exits

Should paper checks go the way of the penny? Americans still writing billions of them

Should paper checks be abolished like the penny?
Videos & Podcast
- All
- Podcast
- Videos
How Leaders Turn Purpose Into Daily Behaviors

Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

Tariffs and Their Economic Impact

Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

Is Business Broken? Season 2 out now!

Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

Real Estate Ripples from a Landmark Settlement
Insights Events
In the Media
An Early Bet on SpaceX Led to a 30% Gain for This College Endowment

Your AI agent can be a teammate. But it still needs a boss

Bank of America® Travel Rewards credit card

Newbury Street’s Sneaker Problem: Too Many Good Options?

Is It OK to Eat the Same Things Every Day?

The New Layoff Playbook? Why Google and Microsoft Are Betting on Voluntary Exits

Should paper checks go the way of the penny? Americans still writing billions of them

Rollover Risk, Not Maturity, Decides Which Deals Happen

How Trump’s Drug Tariffs Could Hit Millions of Americans’ Medicine Bills
Publications
Frontline Workers Know How to Solve Your Organization’s Biggest Problems

Research: When Consumers Have More Control Over Ads, They Respond Better

Gen AI Could Fix Performance Reviews—or Make Them Even Worse

What Global Companies Lose When Decision-Making Revolves Around Headquarters

Research: Why You Shouldn’t Treat AI Agents Like Employees

Employees Are Relying on AI for Personal Support. That’s Risky.

Why Gen AI Feels So Threatening to Workers

Is Your Enterprise Data Strategy Ready for the Age of Intelligence?

Could the GPT Store Turn ChatGPT into a Platform Powerhouse?
Questrom Book Club

Our Insights
An Early Bet on SpaceX Led to a 30% Gain for This College Endowment

Your AI agent can be a teammate. But it still needs a boss

Bank of America® Travel Rewards credit card

Newbury Street’s Sneaker Problem: Too Many Good Options?

Is It OK to Eat the Same Things Every Day?

The New Layoff Playbook? Why Google and Microsoft Are Betting on Voluntary Exits

Should paper checks go the way of the penny? Americans still writing billions of them

Should paper checks be abolished like the penny?
Videos & Podcast
- All
- Podcast
- Videos
How Leaders Turn Purpose Into Daily Behaviors

Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

Tariffs and Their Economic Impact

Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

Is Business Broken? Season 2 out now!

Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

Real Estate Ripples from a Landmark Settlement
Insights Events
In the Media
An Early Bet on SpaceX Led to a 30% Gain for This College Endowment

Your AI agent can be a teammate. But it still needs a boss

Bank of America® Travel Rewards credit card

Newbury Street’s Sneaker Problem: Too Many Good Options?

Is It OK to Eat the Same Things Every Day?

The New Layoff Playbook? Why Google and Microsoft Are Betting on Voluntary Exits

Should paper checks go the way of the penny? Americans still writing billions of them

Rollover Risk, Not Maturity, Decides Which Deals Happen

How Trump’s Drug Tariffs Could Hit Millions of Americans’ Medicine Bills
Publications
Frontline Workers Know How to Solve Your Organization’s Biggest Problems

Research: When Consumers Have More Control Over Ads, They Respond Better

Gen AI Could Fix Performance Reviews—or Make Them Even Worse

What Global Companies Lose When Decision-Making Revolves Around Headquarters

Research: Why You Shouldn’t Treat AI Agents Like Employees

Employees Are Relying on AI for Personal Support. That’s Risky.

Why Gen AI Feels So Threatening to Workers

Is Your Enterprise Data Strategy Ready for the Age of Intelligence?

Could the GPT Store Turn ChatGPT into a Platform Powerhouse?
Questrom Book Club

Home Tag Merchandising

Tag: Merchandising

Newbury Street’s Sneaker Problem: Too Many Good Options?

Newbury Street’s Sneaker Problem: Too Many Good Options?

July 2, 2026 Boston Magazine recently published an article featuring Nailya Ordabayeva, Professor of Marketing, on why sneaker brands Hoka and On opened flagship stores on ...

Upcoming Events

No event found!

Get Our Insights Newsletter

Get Insights straight to your inbox by signing up now.

Email

Popular Insights

Questrom to Host City of Boston’s Civic Summit 2026

12 shares
Share 5 Tweet 3
Why this year’s World Cup is so pricey

11 shares
Share 4 Tweet 3
Newbury Street’s Sneaker Problem: Too Many Good Options?

8 shares
Share 3 Tweet 2
Frontline Workers Know How to Solve Your Organization’s Biggest Problems

6 shares
Share 2 Tweet 2
Your AI agent can be a teammate. But it still needs a boss

6 shares
Share 2 Tweet 2

Boston University Questrom School of Business
595 Commonwealth Avenue
Boston, MA 02215

Follow Us

Newsletter

© 2023 Trustees of Boston University

About Us
Digital Business Institute
Human Resource Policy Institute
Susilo Institute for Ethics in the Global Economy

Welcome Back!

Sign In with Linked In

OR

Login to your account below

Remember Me

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Generic selectors

Exact matches only

Search in title

Search in content

Post Type Selectors

Search in posts

Search in Author

Search Events

Filter by Categories

Action Learning

Artificial Intelligence in Business

Book Club

Books

BU Today

Business Challenges

Business Education

Business Functions

Business Policy & Markets

Corporate Strategy

Digital Business

Digital Business Institute

Diversity, Equity & Inclusion

Entrepreneurship & Innovation

Events

Expert Take

Feature

Finance & Accounting

Future of Business Education

Future of Work

Global Media

Harvard Business Review

Health, Biopharma, & Health-Tech

Human Resources Policy Institute

Innovation

Insights Live

Institute for Sustainable Energy

Journals

Language of Business

Leadership & Management

Local Media

Marketing

Media Mention

Multimedia

National Media

Newsletter Spotlight

Op-Ed

Operations

Opinion

Our Insights

Partners in Business Ethics

Podcast

Publications

Research Institutes

Risk

ScienceDirect

Silicon Valley Bank

Sloan Management Review

Social Impact

Special Series

Susilo Institute for Ethics in the Global Economy

Technology

The Brink

Thinkers50@BUQuestrom: Passion & Purpose

Videos

Business Challenges
Business Functions
Publications
Insights Events
Videos & Podcast
Voices in the Media
Our Experts

© 2023 Trustees of Boston University

-

00:00

00:00

Queue

Update Required Flash plugin

-

00:00

00:00