Is Elon Musk right to ditch the Twitter bird logo?
July 25, 2023 BBC News recently published an article featuring Shuba Srinivasan, Professor of Marketing, discussing Elon Musk’s decision to ...
July 25, 2023 BBC News recently published an article featuring Shuba Srinivasan, Professor of Marketing, discussing Elon Musk’s decision to ...
April 26, 2022 BU Today recently featured insight featuring Shuba Srinivasan, Professor of Marketing, during a Q&A session regarding Elon ...
March 5, 2022 The Times UK recently published insight featuring Shuba Srinivasan, Professor of Marketing, on the recent changes shopping ...
Human brands such as Calvin Klein and David Beckham are at once hugely powerful as well as highly risky. In ...
The pandemic has increased dependence on online shopping and the way consumers interact with companies. How has the digital purchase ...
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