BU Questrom’s Andy King recently published an article in the Stanford Social Innovation Review on the “win-win” strategies businesses utilize. It explores the ways in which companies are attempting to address social and environmental issues, which they argue will promote social good and lead to higher profits.
However, Professor King says this approach distracts society from adopting more effective strategies that will truly address these issues. He also addresses whether there is a link between effectively addressing issues such as pollution and increased financial performance. Read the full story here.
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