Understanding the Challenges of the Airline Industry

Samuel has been a management consultant, business leader and teacher for almost 30 years. As a consultant to airlines and investors, he untangles complicated questions rooted in the economics of marketing, such as route optimization, sales strategy, and aircraft selection. In the boardroom, he leads stakeholders through complex decisions that enable action on organizational change. In the courtroom, he testifies on the economics of airline strategy, supporting multi-million-dollar damages awards.