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Home Our Insights Business Education

The Business of Higher Education: Challenges, Change, and the Road Ahead 

Susan FournierfeaturingSusan Fournier
April 1, 2025
in Business Education, Events, Feature, Future of Business Education
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The Business of Higher Education: Challenges, Change, and the Road Ahead 
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Boston University’s Questrom School of Business was a presenting partner at a recent Boston Business Journal event, gathering education leaders, business professionals, and policy experts for a vital and thought-provoking discussion on the future of higher education. With the backdrop of recent federal pressures and funding threats, the tone of the discussion was frank: higher ed is facing a moment of reckoning. 

Panelists included Susan Fournier, Dean of BU’s Questrom School of Business; Sunil Kumar, President of Tufts University; Rob McCarron, President & CEO of AICUM; and Jonathan Jefferson, President of Roxbury Community College. Together, they explored how recent government actions — from research funding cuts to federal investigations and increased scrutiny of DEI efforts — are sending a chilling signal to institutions across the country.    

The group discussed the ripple effects of compliance decisions like Columbia University’s recent policy shifts, made under the threat of losing federal contracts. McCarron pointed out that such high-stakes pressure sets a precedent that can’t be ignored. Meanwhile, Jefferson described the fear smaller institutions feel — particularly those that serve marginalized communities — about the risk of losing vital funding. 

Yet despite the challenges, the panel also highlighted resilience. Jefferson spoke about his board’s unanimous decision to keep Roxbury’s Center for Economic and Social Justice intact, a stance rooted in mission over fear. And while leaders acknowledged the strain, Kumar reminded attendees that most college presidents are navigating impossible choices — trying to safeguard both free expression and institutional stability. 

Fournier brought a business lens to the conversation, emphasizing how research funding cuts don’t just hit labs — they reverberate across university systems and into the broader economy, especially in a hub like Boston, where innovation, health care, and education are deeply interconnected. 

In a time where demographic shifts, international policy changes, and technological advancements are all reshaping higher education, this event was a timely reminder that the challenges ahead are systemic — and solutions will require courage, clarity, and collaboration from every corner of the education ecosystem.  

Tags: BBJBoston Business JournalDean FournierSusan FournierThe Business of Higher Education
Susan Fournier

Susan Fournier

Susan Fournier is the Allen Questrom Professor of Management & Dean of the Questrom School of Business. Susan is a leading researcher and international voice in the field of branding and consumer behavior. She is credited with pioneering the brand relationships sub-field in marketing – a thriving subject that explores the connections consumers form with branded products, services, and organizations.

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