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Editor’s Note: The following article was edited by Nina Mazar and is based on a guest lecture by BU alumnus...

As the intersection of pop culture and sports grows stronger, a new type of fan is emerging - the "sport-curious"...

Greg Stoller, Master Lecturer of Strategy and Innovation at Boston University’s Questrom School of Business, offers insights into the “Underconsumption...

Assistant Professor Douglas Hannah was awarded the Kauffman Best Paper in Entrepreneurial Cognition at the Academy of Management Annual Conference...

The Academy of Management recently awarded Douglas Hannah, Assistant Professor of Management and Organizations, with the Kauffman Best Paper in...

In disputes between major firms, the balance of power often favors one side, setting the stage for a complex negotiation...

As Starbucks introduces new systems to improve operational efficiency and customer satisfaction, Belfort Group’s Drew Vaughan poses the following topic...

In a world where economic duality meets a rising tide of sustainability, the no-buy challenge emerges as both a pragmatic...

In the ongoing battle against healthcare fraud, understanding the effectiveness of anti-fraud efforts is paramount. This Q&A, featuring Questrom Assistant...

How do you interpret Equinox’s decision to introduce a luxury gym membership priced at $40,000 annually?  Equinox has moved beyond...

May 13th, 2024  American Antitrust Institute and Cohen Milstein recently awarded Florian Ederer, Allen and Kelli Questrom Professor in Markets,...

Medicare has recently initiated negotiations to lower prescription drug costs, aiming to make medications more affordable for Americans. This program...

Depending on whom you ask, the U.S. economy is either doing great or sputtering along. On one side of the...

Sometimes, the most logical reasoning can lead to an illogical result. At any moment of the day, for example, you...

In this question-and-answer session, Professors Jesse Chan and Lynn Li sat down to discuss the recent news of Hertz's decision...

The official Launch Conference for Invest: Boston, where influential business, educational and civic leaders from across the region gathered to...

David Livermore, Research Professor of Strategy and Innovation at Questrom, was recently interviewed by Insights@Questrom contributor Drew Vaughan about his...

As Google celebrates its 25th birthday, what does the future of artificial intelligence hold, and how does it serve as...

Your research investigates a very specific aspect of the EV adoption ecosystem—how it affects brick-and-mortar retailers. Why did you choose...

Despite that sales were down 22% in 2023, Barbie is trending again. 

At the turn of the century, women represented far less than half of people studying and working in the sciences,...

July 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype,...

Rather than perform an exercise just for the sake of it, like writing fortunes for fortune cookies, which it does...

June 15, 2023 Harvard Business Review recently published an article co-authored by Carey Morewedge, Professor of Marketing, detailing his research...

Sustainable supply chains help ensure that products are produced and distributed in a way that is environmentally and socially responsible,...

Special Series Partners in Business Ethics Symposium Insights Part 1: The Changing Role of Business in Society How do we...

On Tuesday, November 8, Massachusetts voters will head to the polls to decide on the future of the Commonwealth. In...

The applications of blockchain technology beyond cryptocurrency are compellingly illustrated in TRUST, a graphic novel written and illustrated by Anne...

The Leonard P. Zakim Bunker Hill Bridge was part of Boston’s Big Dig, which was infamous for its cost overruns....

In this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media...