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Barbie: A Revolving Legacy
Despite that sales were down 22% in 2023, Barbie is trending again.
Read moreWomen Scientists: Is Bias Keeping Them from Success?
At the turn of the century, women represented far less than half of people studying and working in the sciences,...
Read moreThe Relevance of the Barbie Experience
July 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype,...
Read more“Apologies for the confusion. I’ve made a mistake…”
Rather than perform an exercise just for the sake of it, like writing fortunes for fortune cookies, which it does...
Read moreHow Retailers Can Capitalize on the “Refund Effect”
June 15, 2023 Harvard Business Review recently published an article co-authored by Carey Morewedge, Professor of Marketing, detailing his research...
Read moreHow do sustainable supply chains improve the continuity of supply and protect the environment?
Sustainable supply chains help ensure that products are produced and distributed in a way that is environmentally and socially responsible,...
Read moreBenefits of Supply Chain Visibility
Supply chain management has one main objective: To offer the best value to the consumers. What we mean by “value”...
Read moreDemotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance
Relative performance feedback: what is it and how does it affect employee performance? During this Expert Take, Aykut Turkoglu, Lecturer...
Read moreThe Changing Role of Business in Society
Special Series Partners in Business Ethics Symposium Insights Part 1: The Changing Role of Business in Society How do we...
Read moreGender Differences and the Job Search
In this Expert Take, Patricia Cortes, Associate Professor in Markets, Public Policy, and Law, discusses what her research suggests about...
Read moreMirror, Mirror on the MA Ballot: Is Question 1 the Fairest Tax of Them All?
On Tuesday, November 8, Massachusetts voters will head to the polls to decide on the future of the Commonwealth. In...
Read moreInsights Q&A – TRUST: A Graphic Novel
The applications of blockchain technology beyond cryptocurrency are compellingly illustrated in TRUST, a graphic novel written and illustrated by Anne...
Read moreExpert Take: The Impact of Cutting Enhanced Unemployment Benefits
What impact will the decision by Republican governors in 26 states to end enhanced unemployment benefits have on workers and...
Read moreTrillions in infrastructure spending could mean hundreds of billions in fraud
The Leonard P. Zakim Bunker Hill Bridge was part of Boston’s Big Dig, which was infamous for its cost overruns....
Read moreTarget – Plan – Finance: A Framework for Climate Policy in Federal Infrastructure Legislation
How should the United States respond to the climate crisis? In this Insights@Questrom Expert Take, Professor of the Practice in...
Read moreHow Social Media and Digital Technology Are Changing The Way Companies #Brand
In this Insights Q&A, Dean’s Research Scholar and Associate Professor, Marketing Monic Sun tackles the increasing influence of social media...
Read moreUpcoming Events
October 2023
Oct 10 2023
Generative AI Perspectives
Questrom Executive Dining Rooms
Oct 25 2023
M&A and Product Management in the Tech Industry
Questrom Executive Dining Rooms
November 2023
Nov 08 2023
The Unintended Consequences of Digital Health Innovation
Questrom Executive Dining Rooms
Nov 16 2023
Digital Marketing Symposium
Questrom Executive Dining Rooms
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