Wednesday, November 29, 2023
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Barbara Bickart

Barbara Bickart currently serves as the Senior Associate Dean for Graduate programs at Questrom School of Business. In her research, she studies how the context of communication influences consumers’ inference and judgment processes.

Her research was one of the first to demonstrate the persuasive impact of consumer-generated content on social media relative to marketer-generated content. Current projects explore how social media influencers strategically use disclosure of personal information in an online setting to create connections with their audience, how brand-related bragging on social media affects perceptions of both the communicator and the brand, and how engaging in social TV affects consumers’ enjoyment of the experience.

Bickart serves on the Editorial Board of the Journal of Public Policy and Marketing, where she was previously an Associate Editor. She has also served on the Journal of Consumer Research Policy Board, the Association for Consumer Research Board of Directors, and the Editorial Boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of the Academy of Marketing Science.

Bickart earned her PhD in Business Administration at the University of Illinois at Urbana-Champaign. Prior to joining Questrom, she served on the faculties at the University of Florida, the Wharton School, and Rutgers University-School of Business, Camden. She is also an alum of the HERS Leadership Institute (Wellesley 2017).

No Content Available

Upcoming Events

February 2024
No event found!

Get Our Insights Newsletter

Get Insights straight to your inbox by signing up now.

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors

    © 2023 Trustees of Boston University

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In

    Warning: Undefined array key "fcb_field_mode" in /www/questrominsights_205/public/wp-content/plugins/floating-contact/floating-contact.php on line 184

    Add New Playlist

    -
    00:00
    00:00

    Queue

    Update Required Flash plugin
    -
    00:00
    00:00