Saturday, April 19, 2025
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Barbara Bickart

Barbara Bickart currently serves as the Senior Associate Dean for Graduate programs at Questrom School of Business. In her research, she studies how the context of communication influences consumers’ inference and judgment processes.

Her research was one of the first to demonstrate the persuasive impact of consumer-generated content on social media relative to marketer-generated content. Current projects explore how social media influencers strategically use disclosure of personal information in an online setting to create connections with their audience, how brand-related bragging on social media affects perceptions of both the communicator and the brand, and how engaging in social TV affects consumers’ enjoyment of the experience.

Bickart serves on the Editorial Board of the Journal of Public Policy and Marketing, where she was previously an Associate Editor. She has also served on the Journal of Consumer Research Policy Board, the Association for Consumer Research Board of Directors, and the Editorial Boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of the Academy of Marketing Science.

Bickart earned her PhD in Business Administration at the University of Illinois at Urbana-Champaign. Prior to joining Questrom, she served on the faculties at the University of Florida, the Wharton School, and Rutgers University-School of Business, Camden. She is also an alum of the HERS Leadership Institute (Wellesley 2017).

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April 2025

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Apr 24 2025


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Data Blitz II: Faculty Research Showcase

Questrom Executive Dining Rooms
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    Generic selectors
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    Search in title
    Search in content
    Post Type Selectors
    Search in posts
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    Filter by Categories
    Action Learning
    Artificial Intelligence in Business
    Book Club
    Books
    BU Today
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    Business Education
    Business Functions
    Business Policy & Markets
    Corporate Strategy
    Digital Business
    Digital Business Institute
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    Entrepreneurship & Innovation
    Events
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    Feature
    Finance & Accounting
    Future of Business Education
    Future of Work
    Global Media
    Harvard Business Review
    Health, Biopharma, & Health-Tech
    Human Resources Policy Institute
    Innovation
    Insights Live
    Institute for Sustainable Energy
    Journals
    Language of Business
    Leadership & Management
    Local Media
    Marketing
    Media Mention
    Multimedia
    National Media
    Newsletter Spotlight
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    Operations
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    Risk
    ScienceDirect
    Silicon Valley Bank
    Sloan Management Review
    Social Impact
    Special Series
    Susilo Institute for Ethics in the Global Economy
    Technology
    The Brink
    Thinkers50@BUQuestrom: Passion & Purpose
    Videos

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