© 2023 Trustees of Boston University
Garrett Johnson is an Associate Professor in Marketing at Boston University Questrom School of Business. His research on Internet Marketing examines online display advertising: the medium’s effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral targeting to industry and considers the impact of policy & self-regulatory approaches. Prof. Johnson works with Internet companies—including Google and Yahoo!—to answer these questions with Internet-scale data.
Get Insights straight to your inbox by signing up now.
© 2023 Trustees of Boston University