Is Threads bad for privacy? Not uniquely, expert says
July 25, 2023 Futurity recently published an article featuring Garrett Johnson, Assistant Professor of Marketing, discussing online privacy concerns, behavioral...
Garrett Johnson is an Assistant Professor in Marketing at Boston University Questrom School of Business. His research on Internet Marketing examines online display advertising: the medium’s effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral targeting to industry and considers the impact of policy & self-regulatory approaches. Prof. Johnson works with Internet companies—including Google and Yahoo!—to answer these questions with Internet-scale data.
July 25, 2023 Futurity recently published an article featuring Garrett Johnson, Assistant Professor of Marketing, discussing online privacy concerns, behavioral...
May 15, 2023 The Boston Business Journal recently published an article featuring Garrett Johnson, Assistant Professor of Marketing, discussing the...
March 20, 2023 - Marketplace recently published an interview featuring Garrett Johnson, Assistant Professor of Marketing, discussing the future challenges...
How can companies effectively measure the impact of their advertisements online? Garrett Johnson, Assistant Professor in Marketing explains.
February 11, 2022 The Washington Post recently featured insight from Garrett Johnson, Professor of Marketing, on the recent EU ruling...
Garrett Johnson, Assistant Professor of Marketing, recently spoke with Pete Howard, Professor of the Practice in Marketing and Executive Director...
The Boston Globe recently published an article featuring insight from Garrett Johnson, Assistant Professor of Marketing. Garrett spoke on the...
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