Wednesday, June 25, 2025
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Nailya Ordabayeva

Nailya Ordabayeva

Nailya Ordabayeva is the Kelli Questrom Associate Professor in Marketing at the Questrom School of Business, Boston University. She holds a Ph.D. in Management from INSEAD and a B.Sc. in Management from Bilkent University. Prof. Ordabayeva researches how social and sensory perceptions influence consumers' purchase decisions and how they impact wellbeing. Her expertise focuses on the effects of inequality, status, and sensory perception on consumer decisions. Prior to joining Boston University, Prof. Ordabayeva was a faculty member at Dartmouth College, Boston College, and Erasmus University.

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    Generic selectors
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    Filter by Categories
    Action Learning
    Artificial Intelligence in Business
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    Business Functions
    Business Policy & Markets
    Corporate Strategy
    Digital Business
    Digital Business Institute
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    Entrepreneurship & Innovation
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    Feature
    Finance & Accounting
    Future of Business Education
    Future of Work
    Global Media
    Harvard Business Review
    Health, Biopharma, & Health-Tech
    Human Resources Policy Institute
    Innovation
    Insights Live
    Institute for Sustainable Energy
    Journals
    Language of Business
    Leadership & Management
    Local Media
    Marketing
    Media Mention
    Multimedia
    National Media
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    Op-Ed
    Operations
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    Our Insights
    Partners in Business Ethics
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    Risk
    ScienceDirect
    Silicon Valley Bank
    Sloan Management Review
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    Special Series
    Susilo Institute for Ethics in the Global Economy
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    The Brink
    Thinkers50@BUQuestrom: Passion & Purpose
    Videos

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