Venkat Venkatraman is the David J. McGrath, Jr. Professor of Management in Information Systems. He researches how established companies recognize and respond to digital technologies. The economy has seen the first-wave of transformation in asset-light settings such as software, music, media and entertainment and we are likely to see asset-heavy, information-rich sectors such as automotive, logistics, healthcare. agriculture and logistics go through significant shifts. How could today’s industry leaders defend their business models while adapting to the digital future? He is working on extending the work that was published in his 2016 book, "The Digital Matrix: New Rules for Business Transformation Through Technology" into a new book focused specifically on asset-heavy sectors.