Buy Nothing is Everything
February 6, 2023 The Washington Post recently published an article featuring Nina Mazar, Professor of Marketing, discussing how the best...
Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.
Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.
As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the “why” and “how” behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendlyproducts, processes, and experiences for theirend-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some keytheoretical findings can be successfully translated, scaled, and applied in thefield.
Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.
The book is available for purchase on amazon.
Nina Mazar is Professor of Marketing at Boston University Questrom School of Business. With her focus on behavioral economics, Nina investigates how expectations, emotions, peers, and random cues in the environment affect how people think about products, money, investments, and morality, and their implications for welfare, development, and policy. Her research topics range from the dishonesty of honest people to irrational attraction to free products, the paradoxes of green behavior, tax compliance, organ and blood donation, and nudges to reduce credit card delinquency.
February 6, 2023 The Washington Post recently published an article featuring Nina Mazar, Professor of Marketing, discussing how the best...
What is Behavioral Science in the Wild? In this Expert Take, Nina Mazar, Professor of Marketing, and Dilip Soman, Canada...
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April 12, 2022 The Atlantic recently published insight featuring Nina Mazar, Professor of Marketing, about the perception of vaccines throughout...
Nina Mazar, Professor of Marketing, and her colleagues recently conducted a megastudy with 689,693 Walmart pharmacy customers to ascertain whether...
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