Editor’s Note: The following article was edited by Nina Mazar and is based on a guest lecture by BU alumnus...
As Starbucks introduces new systems to improve operational efficiency and customer satisfaction, Belfort Group’s Drew Vaughan poses the following topic...
The American Marketing Association recently honored Nina Mazar, Professor of Marketing, and her coresearchers with the 2024 AMA-EBSCO-RRBM Award for...
April 3, 2023 The Wall Street Journal recently published an article featuring Nina Mazar, Professor of Marketing, discussing the importance...
February 6, 2023 The Washington Post recently published an article featuring Nina Mazar, Professor of Marketing, discussing how the best...
What is Behavioral Science in the Wild? In this Expert Take, Nina Mazar, Professor of Marketing, and Dilip Soman, Canada...
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April 12, 2022 The Atlantic recently published insight featuring Nina Mazar, Professor of Marketing, about the perception of vaccines throughout...
![[PNAS] A 680,000-Person Megastudy of Nudges to Encourage Vaccination in Pharmacies](https://insights.bu.edu/wp-content/uploads/mazar-phone-image-e1644265595231-350x250.png)
Nina Mazar, Professor of Marketing, and her colleagues recently conducted a megastudy with 689,693 Walmart pharmacy customers to ascertain whether...
Nina Mazar, Professor of Marketing, recently spoke with The Brink to discuss her research collaboration with the University of Pennsylvania's...
June 7, 2021 -- Behavioral Scientist recently published insight co-authored by Nina Mazar, Marketing Professor and Co-Director of The Susilo...
Behavioral scientists have explored how certain nudges can influence individual behavior, but can those principles be applied to entire organizations?...
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