The Right Amount of Cards, Cash and ID to Carry in Your Wallet
April 3, 2023 The Wall Street Journal recently published an article featuring Nina Mazar, Professor of Marketing, discussing the importance...
Nina Mazar is Professor of Marketing at Boston University Questrom School of Business. With her focus on behavioral economics, Nina investigates how expectations, emotions, peers, and random cues in the environment affect how people think about products, money, investments, and morality, and their implications for welfare, development, and policy. Her research topics range from the dishonesty of honest people to irrational attraction to free products, the paradoxes of green behavior, tax compliance, organ and blood donation, and nudges to reduce credit card delinquency.
April 3, 2023 The Wall Street Journal recently published an article featuring Nina Mazar, Professor of Marketing, discussing the importance...
February 6, 2023 The Washington Post recently published an article featuring Nina Mazar, Professor of Marketing, discussing how the best...
What is Behavioral Science in the Wild? In this Expert Take, Nina Mazar, Professor of Marketing, and Dilip Soman, Canada...
April 12, 2022 The Atlantic recently published insight featuring Nina Mazar, Professor of Marketing, about the perception of vaccines throughout...
Nina Mazar, Professor of Marketing, and her colleagues recently conducted a megastudy with 689,693 Walmart pharmacy customers to ascertain whether...
Nina Mazar, Professor of Marketing, recently spoke with The Brink to discuss her research collaboration with the University of Pennsylvania's...
June 7, 2021 -- Behavioral Scientist recently published insight co-authored by Nina Mazar, Marketing Professor and Co-Director of The Susilo...
Behavioral scientists have explored how certain nudges can influence individual behavior, but can those principles be applied to entire organizations?...
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