The American Marketing Association recently honored Nina Mazar, Professor of Marketing, and her coresearchers with the 2024 AMA-EBSCO-RRBM Award for Responsible Research in Marketing. Their article, “Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment,” was recognized for its impactful contribution to the field.
This award recognized responsible research in marketing that produces both useful and credible knowledge. This includes addressing important social challenges and providing meaningful implications to inform policies and practices while producing trustworthy findings within the data presented.
Mazar’s paper, “Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment” from the Journal of Marketing was selected as a distinguished winner from a pool of nearly 30 nominations.
