May 6 , 2021
The Boston Globe recently published an article featuring insight from Garrett Johnson, Assistant Professor of Marketing. Garrett spoke on the topic of companies allowing customers to opt out of e-mails promoting a holiday that may stir up grief and stress for some.
The article suggests that by offering their audience the option to opt-out, companies can show compassion and help build a deeper connection, especially during a time when so many have lost loved ones.