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Boston Globe: The Next Generation of Business Leaders is Entering a Changed World of Work. Will Their Education Prepare Them?

Susan Fournier

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January 3, 2022

The Boston Globe recently published insight featuring Susan Fournier, Allen Questrom Professor & Dean of Questrom School of Business, and Charles Tharp, Professor of the Practice in Management & Organizations, discussing the future of work for the next generation of business leaders.

Business schools are now racing to prepare their students for the evolving landscape and power shifts arising from the drastic change the corporate world has faced in the past two years. Susan highlights the four tensions that define this change and how it impacts higher education in stating, “we really never had a moment with as much disruptive change as we face right [now], and so the fact that this is going to spill over into business, into academia, is just not surprising.” She touches on the importance of HR in managing the social architecture of a company and the need for universities to reflect that in their curricula.

“We really never had a moment with as much disruptive change as we face right [now], and so the fact that this is going to spill over into business, into academia, is just not surprising.”

Susan Fournier
Allen Questrom Professor & Dean

Charles speaks to this from observing how companies define what creates value, stating “the emphasis is not so much on buildings on and machines anymore, but rather on more intangible components like workers’ skills and operating systems.”

Susan Fournier is the Allen Questrom Professor of Management & Dean of the Questrom School of Business. Susan is a leading researcher and international voice in the field of branding and consumer behavior. She is credited with pioneering the brand relationships sub-field in marketing – a thriving subject that explores the connections consumers form with branded products, services, and organizations.