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        Starbucks fans are steamed:

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        Is Creativity in Advertising Dead in the age of AI?

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        How Higher Ed Can Contend with Learning Platforms

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        RxPass smartphone interface. (Amazon Photo)

        Meet Amazon’s New Prescription Plan: RxPass

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        Buying gifts? Why ‘buy now, pay later’ could be a dangerous option for many holiday shoppers

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        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        AI: What is it and how will impact business?

        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

        How Higher Ed Can Contend with Learning Platforms

        How Higher Ed Can Contend with Learning Platforms

        How Companies Deal with Disruption

        How Companies Deal with Disruption

        Money: It’s created. It’s destroyed. But what is it?

        Money: It’s created. It’s destroyed. But what is it?

        Blockchain, Beyond Crypto

        Blockchain, Beyond Crypto

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        S1:E2 What the FTX?

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

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        Bankers Are Scoring Big Profits as Rates Soar. Now They’re Facing a Backlash

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        A Risk Management Nightmare at Silicon Valley Bank

        A Risk Management Nightmare at Silicon Valley Bank

        SVB Crisis: What happened and what’s ahead?

        SVB Crisis: What happened and what’s ahead?

        Why are Banks Failing and Does That Herald Another Financial Crisis?

        Why are Banks Failing and Does That Herald Another Financial Crisis?

        Companies Scramble to Meet Payroll, Pay Bills After SVB’s Swift Failure

        Companies Scramble to Meet Payroll, Pay Bills After SVB’s Swift Failure

        Million-Dollar Teardowns

        Million-Dollar Teardowns

        Can We Trust ChatGPT and Artificial Intelligence to do Humans’ Work?

        Can We Trust ChatGPT and Artificial Intelligence to do Humans’ Work?

        [WalletHub] Expert Thoughts on Chase Freedom Unlimited

        Best Car Insurance Companies

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          Will Generative AI Create a New Era of Search Competition?

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          ‘Your Messaging Sucks’

          ‘Your Messaging Sucks’

          How Coworking Spaces Impact Employee Well-Being

          How Coworking Spaces Impact Employee Well-Being

          Will Salary Transparency Laws Change Employee Compensation?

          Will Salary Transparency Laws Change Employee Compensation?

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          To Encourage Patients to Fill Prescriptions, Fix Copays

          To Encourage Patients to Fill Prescriptions, Fix Copays

          Is Tesla’s Era of Dominance Coming to an End? What Experts Say

          Is Tesla’s Era of Dominance Coming to an End? What Experts Say

          ESG Investing

          ESG Investing Isn’t Designed to Save the Planet

          Epinephrine Autoinjector Costs Remain High for Some Patients with Private Insurance

          Epinephrine Autoinjector Costs Remain High for Some Patients with Private Insurance

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          Insights@Questrom
          Home Our Insights Business Challenges

          Building Trust to Combat the Spread of Misinformation About Corporations

          Insights StaffbyInsights Staff
          May 5, 2022
          in Business Challenges, Digital Business
          16
          A A
          Building Trust to Combat the Spread of Misinformation About Corporations

          April 20, 2022

          Harvard Business Review Analytic Service recently published a white paper on truth, trust, and tech, sponsored by the Boston University Questrom School of Business. The report provides a practical guide for identifying the challenges of managing misinformation and both the opportunities and dangers presented by the intersection of truth, trust, and technology. A number of topics are discussed in the report, including costs associated with online misinformation, the increased suspicion of credibility, and how to detect and respond to misinformation to reduce the impact it can have on the bottom line of an organization.

          But tackling these challenges can be rewarding. As the white paper states, “The good news is that mitigating the impact of misinformation is not the only benefit from investing in trust-building. As it turns out, the activities organizations engage in to earn trust also make them better employers, partners, and participants in the marketplace and society.”

          Download the Full Report

          Tags: Digital TechnologyMisinformation
          Share2Tweet1ShareShareSend
          Insights Staff

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