• About Us
  • Get Insights to Your Inbox
Tuesday, September 29, 2026
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts
Search in Author
Search Events
Filter by Categories
Action Learning
Artificial Intelligence in Business
Book Club
Books
BU Today
Business Challenges
Business Education
Business Functions
Business Policy & Markets
Corporate Strategy
Digital Business
Digital Business Institute
Diversity, Equity & Inclusion
Entrepreneurship & Innovation
Events
Expert Take
Feature
Finance & Accounting
Future of Business Education
Future of Work
Global Media
Harvard Business Review
Health, Biopharma, & Health-Tech
Human Resources Policy Institute
Innovation
Insights Live
Institute for Sustainable Energy
Journals
Language of Business
Leadership & Management
Local Media
Marketing
Media Mention
Multimedia
National Media
Newsletter Spotlight
Op-Ed
Operations
Opinion
Our Insights
Partners in Business Ethics
Podcast
Publications
Research Institutes
Risk
ScienceDirect
Silicon Valley Bank
Sloan Management Review
Social Impact
Special Series
Susilo Institute for Ethics in the Global Economy
Technology
The Brink
Thinkers50@BUQuestrom: Passion & Purpose
Videos
Insights@Questrom
  • Our Insights
    • All
    • Business Challenges
    • Business Education
    • Business Functions
    What Airbnb’s fee experiment reveals about the value of marketplaces 

    What Airbnb’s fee experiment reveals about the value of marketplaces 

    When Brands Become Co-Stars: What Disney and Kraft Heinz Get Right — and Risk 

    When Brands Become Co-Stars: What Disney and Kraft Heinz Get Right — and Risk 

    Trump Misleads on Drug Pricing Deals 

    FactChecking Trump’s Midterm Convention Speech 

    How Business Really Adapts to AI: 3 Mindset Shifts Leaders Can’t Ignore 

    How Business Really Adapts to AI: 3 Mindset Shifts Leaders Can’t Ignore 

    Why Work Friends Are Crucial for Your Health

    The Hidden Value of Back-to-School Shopping 

    Twenty years of Addgene 

    Canada recruits dozens of US scholars — including several science stars 

    4 Ski Giants Control 30 of America’s Biggest Resorts. Now They Face 3 Antitrust Lawsuits  

    4 Ski Giants Control 30 of America’s Biggest Resorts. Now They Face 3 Antitrust Lawsuits  

    Europe Is About to Keep the Cookie Banner. The Evidence Says It Shouldn’t. 

    Europe Is About to Keep the Cookie Banner. The Evidence Says It Shouldn’t. 

  • Videos & Podcast
    • All
    • Podcast
    • Videos
    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    How Leaders Turn Purpose Into Daily Behaviors

    Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

  • Insights Events
    • Events
    • Insights Live
    • Questrom Institute Events
  • In the Media
    • All
    • BU Today
    • Global Media
    • Local Media
    • National Media
    • Op-Ed
    • The Brink
    Trump Misleads on Drug Pricing Deals 

    FactChecking Trump’s Midterm Convention Speech 

    How Business Really Adapts to AI: 3 Mindset Shifts Leaders Can’t Ignore 

    How Business Really Adapts to AI: 3 Mindset Shifts Leaders Can’t Ignore 

    Why Work Friends Are Crucial for Your Health

    The Hidden Value of Back-to-School Shopping 

    Twenty years of Addgene 

    Canada recruits dozens of US scholars — including several science stars 

    4 Ski Giants Control 30 of America’s Biggest Resorts. Now They Face 3 Antitrust Lawsuits  

    4 Ski Giants Control 30 of America’s Biggest Resorts. Now They Face 3 Antitrust Lawsuits  

    Why are personal bankruptcies soaring over the past two years? 

    Why are personal bankruptcies soaring over the past two years? 

    The World’s Most Dishonest Countries, According to Science 

    The World’s Most Dishonest Countries, According to Science 

    In a ‘work-from-anywhere’ world, where are people working?

    ‘You cannot do real estate without marketing yourself’: This Newton agent is also an influencer 

    America Has a School Attendance Crisis

    National Debt Tops $40 Trillion: Where Trump’s Economic Approval Stands 

  • Publications
    • All
    • Books
    • Harvard Business Review
    • Journals
    • Sloan Management Review
    How Retailers Can Capitalize on the “Refund Effect”

    Frontline Workers Know How to Solve Your Organization’s Biggest Problems 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Consumers Have More Control Over Ads, They Respond Better 

    How Retailers Can Capitalize on the “Refund Effect”

    Gen AI Could Fix Performance Reviews—or Make Them Even Worse 

    How Retailers Can Capitalize on the “Refund Effect”

    What Global Companies Lose When Decision-Making Revolves Around Headquarters 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: Why You Shouldn’t Treat AI Agents Like Employees 

    How Retailers Can Capitalize on the “Refund Effect”

    Employees Are Relying on AI for Personal Support. That’s Risky. 

    How Retailers Can Capitalize on the “Refund Effect”

    Why Gen AI Feels So Threatening to Workers 

    How Retailers Can Capitalize on the “Refund Effect”

    Is Your Enterprise Data Strategy Ready for the Age of Intelligence? 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

  • Questrom Book Club
Insights@Questrom
  • Our Insights
    • All
    • Business Challenges
    • Business Education
    • Business Functions
    What Airbnb’s fee experiment reveals about the value of marketplaces 

    What Airbnb’s fee experiment reveals about the value of marketplaces 

    When Brands Become Co-Stars: What Disney and Kraft Heinz Get Right — and Risk 

    When Brands Become Co-Stars: What Disney and Kraft Heinz Get Right — and Risk 

    Trump Misleads on Drug Pricing Deals 

    FactChecking Trump’s Midterm Convention Speech 

    How Business Really Adapts to AI: 3 Mindset Shifts Leaders Can’t Ignore 

    How Business Really Adapts to AI: 3 Mindset Shifts Leaders Can’t Ignore 

    Why Work Friends Are Crucial for Your Health

    The Hidden Value of Back-to-School Shopping 

    Twenty years of Addgene 

    Canada recruits dozens of US scholars — including several science stars 

    4 Ski Giants Control 30 of America’s Biggest Resorts. Now They Face 3 Antitrust Lawsuits  

    4 Ski Giants Control 30 of America’s Biggest Resorts. Now They Face 3 Antitrust Lawsuits  

    Europe Is About to Keep the Cookie Banner. The Evidence Says It Shouldn’t. 

    Europe Is About to Keep the Cookie Banner. The Evidence Says It Shouldn’t. 

  • Videos & Podcast
    • All
    • Podcast
    • Videos
    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    How Leaders Turn Purpose Into Daily Behaviors

    Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

  • Insights Events
    • Events
    • Insights Live
    • Questrom Institute Events
  • In the Media
    • All
    • BU Today
    • Global Media
    • Local Media
    • National Media
    • Op-Ed
    • The Brink
    Trump Misleads on Drug Pricing Deals 

    FactChecking Trump’s Midterm Convention Speech 

    How Business Really Adapts to AI: 3 Mindset Shifts Leaders Can’t Ignore 

    How Business Really Adapts to AI: 3 Mindset Shifts Leaders Can’t Ignore 

    Why Work Friends Are Crucial for Your Health

    The Hidden Value of Back-to-School Shopping 

    Twenty years of Addgene 

    Canada recruits dozens of US scholars — including several science stars 

    4 Ski Giants Control 30 of America’s Biggest Resorts. Now They Face 3 Antitrust Lawsuits  

    4 Ski Giants Control 30 of America’s Biggest Resorts. Now They Face 3 Antitrust Lawsuits  

    Why are personal bankruptcies soaring over the past two years? 

    Why are personal bankruptcies soaring over the past two years? 

    The World’s Most Dishonest Countries, According to Science 

    The World’s Most Dishonest Countries, According to Science 

    In a ‘work-from-anywhere’ world, where are people working?

    ‘You cannot do real estate without marketing yourself’: This Newton agent is also an influencer 

    America Has a School Attendance Crisis

    National Debt Tops $40 Trillion: Where Trump’s Economic Approval Stands 

  • Publications
    • All
    • Books
    • Harvard Business Review
    • Journals
    • Sloan Management Review
    How Retailers Can Capitalize on the “Refund Effect”

    Frontline Workers Know How to Solve Your Organization’s Biggest Problems 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Consumers Have More Control Over Ads, They Respond Better 

    How Retailers Can Capitalize on the “Refund Effect”

    Gen AI Could Fix Performance Reviews—or Make Them Even Worse 

    How Retailers Can Capitalize on the “Refund Effect”

    What Global Companies Lose When Decision-Making Revolves Around Headquarters 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: Why You Shouldn’t Treat AI Agents Like Employees 

    How Retailers Can Capitalize on the “Refund Effect”

    Employees Are Relying on AI for Personal Support. That’s Risky. 

    How Retailers Can Capitalize on the “Refund Effect”

    Why Gen AI Feels So Threatening to Workers 

    How Retailers Can Capitalize on the “Refund Effect”

    Is Your Enterprise Data Strategy Ready for the Age of Intelligence? 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

  • Questrom Book Club
Insights@Questrom
Home Publications Harvard Business Review

ESG Investing Isn’t Designed to Save the Planet

Andrew KingfeaturingAndrew King
August 1, 2022 - Updated On August 4, 2022
in Harvard Business Review, Publications
42
0
ESG Investing
Share on FacebookShare on TwitterShare on LinkedIn

August 1, 2022

Harvard Business Review recently published an article coauthored by Andrew King, Questrom Professor of Management and Professor, Strategy & Innovation, addressing the historic surge in popularity of ESG investments and their impact on major societal problems.

Many individuals, institutional investors, and even portfolio managers are confused by the contradictory claims of ESG investments depicted in marketing materials. The authors argue that acknowledging and clarifying all of ESG investing’s shortcomings will help pivot to more productive and urgent endeavors.

“Though ESG investing is oversold, it is not the ‘devil incarnate.’ The addition of ESG fundamentals to traditional investing might someday allow investors to better predict returns and risks, but it will not save the planet.”

Andrew King
Questrom Professor of Management, Strategy & Innovation

Using evidence-backed observations, Andrew and his coauthor argue that ESG investing won’t address our generation’s urgent environmental and social challenges, and offer alternative recommendations, stating that, “none of these recommendations are straightforward. None will occur absent concerted civic engagement, global coordination, and a redistribution of power. At the same time, none rely on convenient confusion to oversell market based voluntary solutions.”

Read the Full Article
Tags: Andrew KingESG Investingfeatured
Andrew King

Andrew King

Professor Andrew A. King is a leading authority on environmental performance and innovation. His research established whether and when firms can find ways to profitably reduce their impact on the environment. His empirical tests of the efficacy of industry self-regulation helped change both private and public policy. His research now explores open source innovation and knowledge sharing. Andy was an early advocate of a scholarship on what is now called “sustainability”, and his findings and methods have influenced scholars in many disciplines. With students and colleagues, he helped found some of the most important research institutions in the field, culminating in the Alliance for Research on Corporate Sustainability. Andy has been a Marvin Bower Fellow at the Harvard Business School, an Aspen Institute Faculty Pioneer, and an Academy of Management Journal Best Paper Award winner His thesis won the Massachusetts Institute of Technology’s Zannetos Prize. Andy holds a BA from Brown University, an MS from the University of California, Berkeley, and a PhD from the Massachusetts Institute of Technology.

Related Insights

What Airbnb’s fee experiment reveals about the value of marketplaces 
Business Policy & Markets

What Airbnb’s fee experiment reveals about the value of marketplaces 

September 17, 2026 - Updated On September 27, 2026
When Brands Become Co-Stars: What Disney and Kraft Heinz Get Right — and Risk 
Corporate Strategy

When Brands Become Co-Stars: What Disney and Kraft Heinz Get Right — and Risk 

September 15, 2026 - Updated On September 27, 2026
Trump Misleads on Drug Pricing Deals 
Business Policy & Markets

FactChecking Trump’s Midterm Convention Speech 

September 14, 2026 - Updated On September 27, 2026
How Business Really Adapts to AI: 3 Mindset Shifts Leaders Can’t Ignore 
Digital Business

How Business Really Adapts to AI: 3 Mindset Shifts Leaders Can’t Ignore 

September 12, 2026 - Updated On September 27, 2026
Why Work Friends Are Crucial for Your Health
Global Media

The Hidden Value of Back-to-School Shopping 

September 2, 2026 - Updated On September 27, 2026
Europe Is About to Keep the Cookie Banner. The Evidence Says It Shouldn’t. 
Business Policy & Markets

Europe Is About to Keep the Cookie Banner. The Evidence Says It Shouldn’t. 

August 27, 2026 - Updated On September 27, 2026

Upcoming Events

October 2026
Oct 01 2026

AI and the Next Economy: A Business-First, Human-Centered AI Summit

No event found!

Get Our Insights Newsletter

Get Insights straight to your inbox by signing up now.

    Popular Insights

    • It’s Google’s world. Regulators are just living in it. 

      Why this year’s World Cup is so pricey 

      24 shares
      Share 10 Tweet 6
    • Personal bankruptcy filings are soaring in 2026, signaling growing economic distress

      12 shares
      Share 5 Tweet 3
    • Renewed Inflation Fears Complicate Fed’s Next Rate Decision  

      11 shares
      Share 4 Tweet 3
    • When Brands Become Co-Stars: What Disney and Kraft Heinz Get Right — and Risk 

      10 shares
      Share 4 Tweet 3
    • When Is More Information Actually Helpful? Rethinking Disclosure and Consumer Behavior  

      15 shares
      Share 6 Tweet 4

    Boston University Questrom School of Business
    595 Commonwealth Avenue
    Boston, MA 02215

    Follow Us

    Newsletter

    © 2023 Trustees of Boston University

    • About Us
    • Digital Business Institute
    • Human Resource Policy Institute
    • Susilo Institute for Ethics in the Global Economy

    Welcome Back!

    Sign In with Linked In
    OR

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In

    Add New Playlist

    Generic selectors
    Exact matches only
    Search in title
    Search in content
    Post Type Selectors
    Search in posts
    Search in Author
    Search Events
    Filter by Categories
    Action Learning
    Artificial Intelligence in Business
    Book Club
    Books
    BU Today
    Business Challenges
    Business Education
    Business Functions
    Business Policy & Markets
    Corporate Strategy
    Digital Business
    Digital Business Institute
    Diversity, Equity & Inclusion
    Entrepreneurship & Innovation
    Events
    Expert Take
    Feature
    Finance & Accounting
    Future of Business Education
    Future of Work
    Global Media
    Harvard Business Review
    Health, Biopharma, & Health-Tech
    Human Resources Policy Institute
    Innovation
    Insights Live
    Institute for Sustainable Energy
    Journals
    Language of Business
    Leadership & Management
    Local Media
    Marketing
    Media Mention
    Multimedia
    National Media
    Newsletter Spotlight
    Op-Ed
    Operations
    Opinion
    Our Insights
    Partners in Business Ethics
    Podcast
    Publications
    Research Institutes
    Risk
    ScienceDirect
    Silicon Valley Bank
    Sloan Management Review
    Social Impact
    Special Series
    Susilo Institute for Ethics in the Global Economy
    Technology
    The Brink
    Thinkers50@BUQuestrom: Passion & Purpose
    Videos
    • Business Challenges
      • Business Policy & Markets
      • Digital Business
      • Diversity, Equity & Inclusion
      • Entrepreneurship & Innovation
      • Future of Work
      • Health, Biopharma, & Health-Tech
      • Risk
      • Social Impact
    • Business Functions
      • Corporate Strategy
      • Finance & Accounting
      • Innovation
      • Leadership & Management
      • Marketing
      • Operations
      • Technology
    • Publications
      • Journals
      • Harvard Business Review
      • Sloan Management Review
    • Insights Events
      • All Events
      • Insights Live
      • Questrom Institute Events
    • Videos & Podcast
      • Videos
      • Insights@Questrom Podcast
      • Podcast
    • Voices in the Media
    • Our Experts

    © 2023 Trustees of Boston University

    -
    00:00
    00:00

    Queue

    Update Required Flash plugin
    -
    00:00
    00:00