Connect with us

Media Mention

[Forbes] Why Zelensky’s Speech to Congress Was A Masterclass In Crisis Communication

December 22, 2022 – Forbes recently published an article where Senior Lecturer of Management and Organizations, Moshe Cohen discusses Ukraine’s President Volodymyr Zelensky’s recent speech to a joint session of Congress in which several lessons can be learned for corporate executives on crisis communication.

Moshe Cohen

Published

on

December 22, 2022

Forbes recently published an article where Senior Lecturer of Management and Organizations, Moshe Cohen discusses Ukraine’s President Volodymyr Zelensky’s recent speech to a joint session of Congress in which several lessons can be learned for corporate executives on crisis communication.

In response to Zelensky’s remarks, Cohen and other communication and leadership experts noted the critical actions business leaders should take in the face of a business crisis. In addition to the many lessons observed from the experts, Cohen highlighted the importance of delivering a message in person, especially during times of crisis. “While he could have delivered the same message electronically or by video, his choice to come to Washington demonstrated commitment, created connection, and increased alignment to his cause. During a crisis, people can feel anxious or lost, and the leader’s physical presence provides them with direction, stability, and hope,” Cohen said. He also emphasized the importance of knowing your audience, explaining that, “just as Zelensky’s references to our shared values, narratives, and history as well as his use of powerful imagery, made his words resonate with us, business leaders can use their organizations’ core values and mission to reassure their people and guide them through crises.”

Moshe Cohen is the author of Collywobbles, How to Negotiate When Negotiating Makes You Nervous. He has been teaching negotiation, leadership, conflict resolution and organizational behavior as founder of The Negotiating Table since 1995 and as a senior lecturer at Boston University’s Questrom School of Business, where he has taught since 2000. He has worked with thousands of students as well as companies and organizations all over the world. Moshe is a mediator who has worked to resolve hundreds of matters, and also coaches executives, managers, and individuals on negotiating more effectively. He has written numerous articles and cases, and has appeared in podcasts, videos, and interviews. Moshe studied Physics at Cornell University and has a Master’s in Electrical Engineering from McGill University, specializing in robotics. After working in robotics for over a dozen years, he completed his MBA from Boston University and fell in love with negotiation and mediation.

Suggest Topic
X