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Fortune: Why You Should Attend Brainstorm A.I.

Chiara Longoni



Fortune recently featured insight co-authored by Chiara Longoni, Assistant Professor in Marketing, from her published paper in Nature Human Behavior examining how well people understand and trust A.I. systems used in healthcare to make medical decisions.

From their research, Chiara and her co-authors found that people are reluctant to utilize A.I. in part because they overestimate their understanding of how human doctors’ reach medical decisions.

Read the full article here.


Chiara Longoni is a behavioral scientist and Assistant Professor of Marketing at Boston University Questrom School of Business. Her research explores (i) the social impact of Artificial Intelligence and technology (ii) sustainability, (iii) consumer and societal welfare. Substantively, she specializes in issues related to medical decision making, sustainability in consumer and firm behavior, and messaging to promote consumer and societal well-being. Her work has been published, among others, in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Nature Human Behavior, and Nature Communications. Her work has also been featured in popular press outlets such as The Times, Forbes, Fortune Magazine, and Harvard Business Review, in practitioner outlets such as Infermedica and Artificial Intelligence in Medicine, and podcasts such as Man & Machine and Dividing Into Data.