February 11th, 2024
The New York Times recently published an article featuring Barbara Bickart, Associate Professor of Marketing, discussing how marketers are expanding their audience to resonate with Valentine’s Day naysayers.
Notoriously, Valentine’s Day is known for couples spoiling each other with flowers and chocolates, however marketers are now trying to target family, friends, and even pets with their efforts.
“Valentine’s Day is a holiday that has basically morphed over time…marketers are figuring out ways to be inclusive and sensitive,” Bickart adds.
As brands attempt to include broader audiences, they are becoming more creative with their messaging.