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    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    From Hollywood to the Hardware Store: The Real-World Impact of a 100% Tariff 

    From Hollywood to the Hardware Store: The Real-World Impact of a 100% Tariff 

    Bank Failures Show Us What Not to Do with Our Own Finances

    Bank Failures Show Us What Not to Do with Our Own Finances

    In a ‘work-from-anywhere’ world, where are people working?

    79,000 lost jobs. $13 billion in GDP gone. Study tallies potential hit to Mass. from Trump’s ‘economic attack.’

    The Hidden Risk of Getting Paid in Stock Options 

    Trump Administration Cancels Scores of Grants to Study Online Misinformation 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

    Congratulations to Evan Apfelbaum, Patricia Cortes, Andrei Hagiu, Petro Lisowsky on Their Promotions to Full Professors!

    Congratulations to Evan Apfelbaum, Patricia Cortes, Andrei Hagiu, Petro Lisowsky on Their Promotions to Full Professors!

    I’m a business professor who asked dozens of former students how they define success. Here are their lessons for today’s grads

    I’m a business professor who asked dozens of former students how they define success. Here are their lessons for today’s grads

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

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    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    The Hidden Wisdom of Cultural Pushback

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Fusion Strategy: Navigating the Industrial Evolution

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    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    Bank Failures Show Us What Not to Do with Our Own Finances

    Bank Failures Show Us What Not to Do with Our Own Finances

    In a ‘work-from-anywhere’ world, where are people working?

    79,000 lost jobs. $13 billion in GDP gone. Study tallies potential hit to Mass. from Trump’s ‘economic attack.’

    The Hidden Risk of Getting Paid in Stock Options 

    Trump Administration Cancels Scores of Grants to Study Online Misinformation 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

    Executive Insights: Ned Rimer, Faculty Director, Health Sector Management Program, Questrom School of Business, Boston University (video)

    Editorial: Research funding cuts will hurt the Mass. economy, not just universities

    Celtics, Bruins playoffs return to TD Garden: Police warn of scam tickets

    Trump’s immigration policies will cost Massachusetts billions, experts say

    Small businesses may take the brunt of tariffs, even when they’re based in the US 

    Walmart debuts ‘Grow with US’ program for small businesses 

    Executive Insights: Ned Rimer, Faculty Director, Health Sector Management Program, Questrom School of Business, Boston University (video)

    Research funding cuts could mean thousands fewer jobs in the Boston area

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    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    How Retailers Can Capitalize on the “Refund Effect”

    How to Monetize Volunteer-Driven Platforms 

    How Retailers Can Capitalize on the “Refund Effect”

    Leading Global Teams Effectively 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Prototypes Don’t Yield Useful Insights 

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    How Retailers Can Capitalize on the “Refund Effect”

    We’re Still Lonely at Work

    How Retailers Can Capitalize on the “Refund Effect”

    17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

    3 Ways to Support Employees with Bipolar Disorder

    3 Ways to Support Employees with Bipolar Disorder

    Will That Marketplace Succeed?

    Will That Marketplace Succeed?

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Insights@Questrom
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    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    From Hollywood to the Hardware Store: The Real-World Impact of a 100% Tariff 

    From Hollywood to the Hardware Store: The Real-World Impact of a 100% Tariff 

    Bank Failures Show Us What Not to Do with Our Own Finances

    Bank Failures Show Us What Not to Do with Our Own Finances

    In a ‘work-from-anywhere’ world, where are people working?

    79,000 lost jobs. $13 billion in GDP gone. Study tallies potential hit to Mass. from Trump’s ‘economic attack.’

    The Hidden Risk of Getting Paid in Stock Options 

    Trump Administration Cancels Scores of Grants to Study Online Misinformation 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

    Congratulations to Evan Apfelbaum, Patricia Cortes, Andrei Hagiu, Petro Lisowsky on Their Promotions to Full Professors!

    Congratulations to Evan Apfelbaum, Patricia Cortes, Andrei Hagiu, Petro Lisowsky on Their Promotions to Full Professors!

    I’m a business professor who asked dozens of former students how they define success. Here are their lessons for today’s grads

    I’m a business professor who asked dozens of former students how they define success. Here are their lessons for today’s grads

  • Videos & Podcast
    • All
    • Podcast
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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    The Hidden Wisdom of Cultural Pushback

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Fusion Strategy: Navigating the Industrial Evolution

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    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    Bank Failures Show Us What Not to Do with Our Own Finances

    Bank Failures Show Us What Not to Do with Our Own Finances

    In a ‘work-from-anywhere’ world, where are people working?

    79,000 lost jobs. $13 billion in GDP gone. Study tallies potential hit to Mass. from Trump’s ‘economic attack.’

    The Hidden Risk of Getting Paid in Stock Options 

    Trump Administration Cancels Scores of Grants to Study Online Misinformation 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

    Q&A on Trump’s Prescription Drug Pricing Executive Order 

    Executive Insights: Ned Rimer, Faculty Director, Health Sector Management Program, Questrom School of Business, Boston University (video)

    Editorial: Research funding cuts will hurt the Mass. economy, not just universities

    Celtics, Bruins playoffs return to TD Garden: Police warn of scam tickets

    Trump’s immigration policies will cost Massachusetts billions, experts say

    Small businesses may take the brunt of tariffs, even when they’re based in the US 

    Walmart debuts ‘Grow with US’ program for small businesses 

    Executive Insights: Ned Rimer, Faculty Director, Health Sector Management Program, Questrom School of Business, Boston University (video)

    Research funding cuts could mean thousands fewer jobs in the Boston area

  • Publications
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    • Harvard Business Review
    • Journals
    • Sloan Management Review
    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    How Retailers Can Capitalize on the “Refund Effect”

    How to Monetize Volunteer-Driven Platforms 

    How Retailers Can Capitalize on the “Refund Effect”

    Leading Global Teams Effectively 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Prototypes Don’t Yield Useful Insights 

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    How Retailers Can Capitalize on the “Refund Effect”

    We’re Still Lonely at Work

    How Retailers Can Capitalize on the “Refund Effect”

    17 Team-Building Activities for In-Person, Remote, and Hybrid Teams

    3 Ways to Support Employees with Bipolar Disorder

    3 Ways to Support Employees with Bipolar Disorder

    Will That Marketplace Succeed?

    Will That Marketplace Succeed?

  • Questrom Book Club
Insights@Questrom
Home Insights Live

Insights@Questrom Live! The Cookies are Crumbling: What’s the Future of Digital Advertising?

Garrett JohnsonPeter HowardbyGarrett JohnsonandPeter Howard
February 3, 2022
in Insights Live, Videos
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Tags: Digital AdvertisingEvent ReplayInsights Livevideos
Garrett Johnson

Garrett Johnson

Garrett Johnson is an Associate Professor in Marketing at Boston University Questrom School of Business. His research on Internet Marketing examines online display advertising: the medium’s effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral targeting to industry and considers the impact of policy & self-regulatory approaches. Prof. Johnson works with Internet companies—including Google and Yahoo!—to answer these questions with Internet-scale data.

Peter Howard

Peter Howard

Peter Howard is Professor of the Practice in Marketing, and Executive Director of the Questrom Digital Business Institute. Pete brings over 35 years of executive experience to Questrom, and is focused on advancing research, learning agenda and community engagement around digital business transformation.

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