May 6th, 2024
Wall Street Journal recently published an article featuring Carey Morewedge, Professor in Marketing, discussing the modern habit of seeking validation through technology even after making decisions.
Individuals often engage with apps like Zillow, StubHub, or LinkedIn long after fulfilling their initial purpose. With this, people can relive their past successes, providing them with reassurance and satisfaction in their decisions.
Morewedge describes this concept as “remembered utility” and adds: “That’s a way to squeeze more out of those experiences.”
Savoring the past can bring satisfaction but living in memories can also lead to missing out on the present.