The Relevance of the Barbie Experience
July 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype, ...
July 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype, ...
Boston University's Questrom School of Business recently hosted an Insights@Questrom Live event with Boston Red Sox legend David "Big Papi" ...
May 5, 2022 BU Today recently published highlights from a recent interview between Susan Fournier, Professor & Dean of Questrom ...
Mashed recently published an article featuring a quotation from Susan Fournier, Dean of Questrom School of Business, discussing the authentic ...
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