The Swaddle recently published an article featuring Dean Susan Fournier discussing how Apple consistently defies consumer logic.
Jay Zagorsky, Clinical Associate Professor of Markets, Public Policy, and Law and H. Sami Karaca, Clinical Assistant Professor, discuss the ...
March 24, 2022 The Boston Globe recently published insight featuring Frédéric Brunel, Associate Professor of Marketing, on the new measures ...
March 2, 2022 WalletHub recently published insight featuring Carey Morewedge, Professor of Marketing, on how consumer spending influences what type ...
How to get consumers to buy now, not later — and love it
Boston University Questrom School of Business
595 Commonwealth Avenue
Boston, MA 02215
© 2023 Trustees of Boston University
