March 13th, 2024 The Associated Press recently published an article featuring Jay Zagorsky, Clinical Associate Professor of Markets, Public Policy, ...
Feb. 14 is Valentine’s Day – an occasion that traditionally combines romance with big business. One of the biggest businesses ...
The Swaddle recently published an article featuring Dean Susan Fournier discussing how Apple consistently defies consumer logic.
Jay Zagorsky, Clinical Associate Professor of Markets, Public Policy, and Law and H. Sami Karaca, Clinical Assistant Professor, discuss the ...
March 24, 2022 The Boston Globe recently published insight featuring Frédéric Brunel, Associate Professor of Marketing, on the new measures ...
March 2, 2022 WalletHub recently published insight featuring Carey Morewedge, Professor of Marketing, on how consumer spending influences what type ...
How to get consumers to buy now, not later — and love it
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