How can companies effectively measure the impact of their advertisements online? Garrett Johnson, Assistant Professor in Marketing explains.
![[BU Today] How Much Did US Insurers Waste on Ivermectin for COVID?](https://insights.bu.edu/wp-content/uploads/QUESTROM-EXPERTS4-350x250.png)
April 26, 2022 BU Today recently featured insight featuring Shuba Srinivasan, Professor of Marketing, during a Q&A session regarding Elon ...
![[Yahoo! News] The Great Resignation: Historical data and a deeper analysis show it’s not as great as screaming headlines suggest](https://insights.bu.edu/wp-content/uploads/QUESTROM-EXPERTS2-350x250.png)
April 23, 2022 Yahoo News recently published insight featuring Bin Gu, Professor of Information Systems, discussing how companies monitor and ...
Most people are no strangers to the massive amounts of marketing emails sent around holidays. For some, these emails simply ...
In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers ...
Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights ...
Boston University Questrom School of Business
595 Commonwealth Avenue
Boston, MA 02215
© 2023 Trustees of Boston University
