How can companies effectively measure the impact of their advertisements online? Garrett Johnson, Assistant Professor in Marketing explains.
April 26, 2022 BU Today recently featured insight featuring Shuba Srinivasan, Professor of Marketing, during a Q&A session regarding Elon Musk’s recent $43 billion purchase of...
April 23, 2022 Yahoo News recently published insight featuring Bin Gu, Professor of Information Systems, discussing how companies monitor and interact with online reviews. The article...
Most people are no strangers to the massive amounts of marketing emails sent around holidays. For some, these emails simply make it to the delete folder...
In this Insights@Questrom Q&A, Barbara Bickart, Senior Associate Dean of Graduate Programs and Associate Professor of Marketing, explains how influencers shape information and ideas on social...
Sit down with Marcus Collins, Senior Vice President for Social Engagement at the Doner Agency, as he shares his insights on the ways organizations can engage...
