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        Starbucks fans are steamed:

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        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

        How Higher Ed Can Contend with Learning Platforms

        How Higher Ed Can Contend with Learning Platforms

        RxPass smartphone interface. (Amazon Photo)

        Meet Amazon’s New Prescription Plan: RxPass

        Inflation Cools, Prices Remain High

        Inflation Cools, Prices Remain High

        MBA Case Competitions: Meet Boston University’s Master Case Coach

        MBA Case Competitions: Meet Boston University’s Master Case Coach

        How Will AI & Machine Learning Impact Your Business?

        Do People Believe Generative AI?

        Buying gifts? Why ‘buy now, pay later’ could be a dangerous option for many holiday shoppers

        Buying gifts? Why ‘buy now, pay later’ could be a dangerous option for many holiday shoppers

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        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        AI: What is it and how will impact business?

        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

        How Higher Ed Can Contend with Learning Platforms

        How Higher Ed Can Contend with Learning Platforms

        How Companies Deal with Disruption

        How Companies Deal with Disruption

        Money: It’s created. It’s destroyed. But what is it?

        Money: It’s created. It’s destroyed. But what is it?

        Blockchain, Beyond Crypto

        Blockchain, Beyond Crypto

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        S1:E2 What the FTX?

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Gender Differences and the Job Search

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        Could This Meeting Have Been an Email?

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        Bankers Are Scoring Big Profits as Rates Soar. Now They’re Facing a Backlash

        Bankers Are Scoring Big Profits as Rates Soar. Now They’re Facing a Backlash

        A Risk Management Nightmare at Silicon Valley Bank

        A Risk Management Nightmare at Silicon Valley Bank

        SVB Crisis: What happened and what’s ahead?

        SVB Crisis: What happened and what’s ahead?

        Why are Banks Failing and Does That Herald Another Financial Crisis?

        Why are Banks Failing and Does That Herald Another Financial Crisis?

        Companies Scramble to Meet Payroll, Pay Bills After SVB’s Swift Failure

        Companies Scramble to Meet Payroll, Pay Bills After SVB’s Swift Failure

        Million-Dollar Teardowns

        Million-Dollar Teardowns

        Can We Trust ChatGPT and Artificial Intelligence to do Humans’ Work?

        Can We Trust ChatGPT and Artificial Intelligence to do Humans’ Work?

        [WalletHub] Expert Thoughts on Chase Freedom Unlimited

        Best Car Insurance Companies

        Trending Tags

        • Publications
          • All
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          • Harvard Business Review
          • Journals
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          Will Generative AI Create a New Era of Search Competition?

          Will Generative AI Create a New Era of Search Competition?

          ‘Your Messaging Sucks’

          ‘Your Messaging Sucks’

          How Coworking Spaces Impact Employee Well-Being

          How Coworking Spaces Impact Employee Well-Being

          Will Salary Transparency Laws Change Employee Compensation?

          Will Salary Transparency Laws Change Employee Compensation?

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          To Encourage Patients to Fill Prescriptions, Fix Copays

          To Encourage Patients to Fill Prescriptions, Fix Copays

          Is Tesla’s Era of Dominance Coming to an End? What Experts Say

          Is Tesla’s Era of Dominance Coming to an End? What Experts Say

          ESG Investing

          ESG Investing Isn’t Designed to Save the Planet

          Epinephrine Autoinjector Costs Remain High for Some Patients with Private Insurance

          Epinephrine Autoinjector Costs Remain High for Some Patients with Private Insurance

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          Insights@Questrom
          Home Multimedia Videos Expert Take

          Expert Take: Measuring the Impact of Online Advertisements

          Garrett JohnsonbyGarrett Johnson
          June 16, 2022
          in Expert Take
          23
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          In this Insights@Questrom Expert Take, Assistant Professor in Marketing Garrett Johnson discusses his innovative “ghost ad” methodology, a tool large corporations have begun adopting to refine how they reach consumers. Garrett’s research into this field recently won the prestigious Weitz-Winer-O’Dell Award from the Journal of Marketing Research.

          Tags: Expert TakefeaturedGarrett JohnsonOnline AdsROIsocial mediavideos
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          Garrett Johnson

          Garrett Johnson

          Garrett Johnson is an Assistant Professor in Marketing at Boston University Questrom School of Business. His research on Internet Marketing examines online display advertising: the medium’s effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral targeting to industry and considers the impact of policy & self-regulatory approaches. Prof. Johnson works with Internet companies—including Google and Yahoo!—to answer these questions with Internet-scale data.

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