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Insights@Questrom

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Home Multimedia Videos Expert Take

Expert Take: Measuring the Impact of Online Advertisements

byGarrett Johnson

in Expert Take

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Garrett Johnson

Garrett Johnson is an Assistant Professor in Marketing at Boston University Questrom School of Business. His research on Internet Marketing examines online display advertising: the medium’s effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral targeting to industry and considers the impact of policy & self-regulatory approaches. Prof. Johnson works with Internet companies—including Google and Yahoo!—to answer these questions with Internet-scale data.

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