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    High costs push more Americans to rent instead of buy 

    High costs push more Americans to rent instead of buy 

    Massachusetts’ economy surging as World Cup takes hold of region: ‘Boston can do it’ 

    Massachusetts’ economy surging as World Cup takes hold of region: ‘Boston can do it’ 

    Office workers of the world unite: it’s time to revive the three-martini lunch 

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    FIFA says ‘market rates’ explain World Cup prices. Economists say the market was rigged by design 

    Shareholders Are People, Too

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    How Leaders Turn Purpose Into Daily Behaviors

    Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

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    Is Business Broken? Season 2 out now! 

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

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    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

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    Massachusetts’ economy surging as World Cup takes hold of region: ‘Boston can do it’ 

    Massachusetts’ economy surging as World Cup takes hold of region: ‘Boston can do it’ 

    Office workers of the world unite: it’s time to revive the three-martini lunch 

    Office workers of the world unite: it’s time to revive the three-martini lunch 

    Everything Donald Trump and Allies Have Put His Name on During His Presidency 

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    A Risk Management Nightmare at Silicon Valley Bank

    FIFA says ‘market rates’ explain World Cup prices. Economists say the market was rigged by design 

    Shareholders Are People, Too

    Corporate America Splurges on Top Execs While Skimping on Rank and File 

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    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Consumers Have More Control Over Ads, They Respond Better 

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    What Global Companies Lose When Decision-Making Revolves Around Headquarters 

    How Retailers Can Capitalize on the “Refund Effect”

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Home Media Mention

[The Atlantic] America Created Its Own Booster Problems

Nina MazarfeaturingNina Mazar
April 12, 2022 - Updated On October 30, 2023
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April 12, 2022

The Atlantic recently published insight featuring Nina Mazar, Professor of Marketing, about the perception of vaccines throughout the U.S.

The article provides background and explanation about Covid-19 vaccines and booster shots, as well as information on how the American public have come to view them over time. When the first vaccine came out, the initial reaction among a majority of Americans was extremely positive because they believed that 1-2 shots would protect them from virtually all aspects of the pandemic. However, once it was revealed that the initial shot was not enough to completely protect oneself, more people grew frustrated and skeptical.

Scientists who were responsible for promoting and encouraging the American public to buy in to the vaccine rollout have even admitted they did not communicate the intricate details of how vaccines can sometimes be a long process. Nina expressed that several Americans instead now believe that scientists had “made a mistake” when it came to the previous vaccines.

Tags: COVID-19media mentionNina Mazar
Nina Mazar

Nina Mazar

Nina Mazar is Professor of Marketing at Boston University Questrom School of Business. With her focus on behavioral science, Nina investigates how expectations, emotions, peers, and random cues in the environment affect how people think about products, money, investments, and morality, and their implications for welfare, development, and policy. Her research topics range from curbing dishonesty to irrational attraction to free products, the paradoxes of green behavior, tax compliance, organ and blood donation, and nudges to reduce credit card delinquency.

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