What is Behavioral Science in the Wild? In this Expert Take, Nina Mazar, Professor of Marketing, and Dilip Soman, Canada Research Chair at the University of...
April 12, 2022 The Atlantic recently published insight featuring Nina Mazar, Professor of Marketing, about the perception of vaccines throughout the U.S. The article provides background...
Nina Mazar, Professor of Marketing, and her colleagues recently conducted a megastudy with 689,693 Walmart pharmacy customers to ascertain whether text-based reminders would encourage pharmacy vaccination...
Nina Mazar, Professor of Marketing, recently spoke with The Brink to discuss her research collaboration with the University of Pennsylvania’s Behavior Change for Good Initiative to...
June 7, 2021 — Behavioral Scientist recently published insight co-authored by Nina Mazar, Marketing Professor and Co-Director of The Susilo Institute for Ethics in The Global...
Behavioral scientists have explored how certain nudges can influence individual behavior, but can those principles be applied to entire organizations? Nina Mazar, marketing professor and co-director...
Behavioral economics has shown that nudges can be used to help individuals act in their best interests. But can you apply similar tools to change organizational...
The New York Times recently published an op-ed featuring research from Professor of Marketing Nina Mazar on how to curb cheating among students. Nina’s research analyzes...
WalletHub recently posted an article featuring Professor of Marketing Nina Mazar on managing holiday budgets. Nina provided her take on the influencers of overspending and tips...
