HomeMedia MentionThe Brink: This Behavioral Scientist Wants to Help Increase COVID-19 Vaccination Rates

The Brink: This Behavioral Scientist Wants to Help Increase COVID-19 Vaccination Rates

Nina Mazar, Professor of Marketing, recently spoke with The Brink to discuss her research collaboration with the University of Pennsylvania’s Behavior Change for Good Initiative to increase the rate of vaccination among communities most at risk. Mazar and her fellow researchers are using machine learning to better understand the most effective and influential behavioral nudges with respect to public health.

“We want to see if the types of interventions we come up with can change behavior for the better.”

Nina Mazar
Professor of Marketing