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    Alaska and Hawaiian Airlines Are Merging: What It Means for Travelers

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    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

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    Scrapping the state’s liquor license law makes economic sense

    Scrapping the state’s liquor license law makes economic sense

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    A new travel nightmare: New passport delays lasting 13 weeks

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    Newton Grandmother Scammed out of $20,000, Used Bitcoing ATMs to Send Money

    Which is better – a real or a fake Christmas tree?

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      • Our Insights
        • All
        • Business Challenges
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        Alaska and Hawaiian Airlines Are Merging: What It Means for Travelers

        Alaska and Hawaiian Airlines Are Merging: What It Means for Travelers

        Oh, Christmas tree: The economics of the US holiday tree industry

        Oh, Christmas tree: The economics of the US holiday tree industry

        How AI Chat Search Could Disrupt Online Advertising

        Spotify CEO cites “expensive” capital as factor in layoffs. What does that mean?

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        Can Important Unions Collapse and Disappear?

        Can Important Unions Collapse and Disappear?

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Why Is Everyone So Unhappy at Work Right Now?

        Scrapping the state’s liquor license law makes economic sense

        Scrapping the state’s liquor license law makes economic sense

        Airlines are frustrating travelers by changing frequent flyer program rules – here’s why they keep doing it

        Airlines are frustrating travelers by changing frequent flyer program rules – here’s why they keep doing it

      • Videos & Podcast
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        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Questrom $50K Case Competition: In the Trenches of Sustainability with Casella

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        The Optimistic Pessimist

        Shein & Forever 21 Strike a Deal

        Shein & Forever 21 Strike a Deal

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Questrom and BU Means Innovation and Entreprenuership

        A new travel nightmare: New passport delays lasting 13 weeks

        A new travel nightmare: New passport delays lasting 13 weeks

        Leadership Communications

        Leadership Communications

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        AI: What is it and how will it impact business?

        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

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        Alaska and Hawaiian Airlines Are Merging: What It Means for Travelers

        Alaska and Hawaiian Airlines Are Merging: What It Means for Travelers

        Newton Grandmother Scammed out of $20,000, Used Bitcoing ATMs to Send Money

        Which is better – a real or a fake Christmas tree?

        How AI Chat Search Could Disrupt Online Advertising

        Spotify CEO cites “expensive” capital as factor in layoffs. What does that mean?

        The Danger of Racial Colorblindness 

        The Danger of Racial Colorblindness 

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        EXPERT: IN-PERSON WORK ALONE WON’T FIX LONELINESS

        Can we count on carbon capture to abate climate change?

        Can we count on carbon capture to abate climate change?

        The Cybertruck Must Be Huge—or It Will Dig Tesla’s Grave

        The Cybertruck Must Be Huge—or It Will Dig Tesla’s Grave

        Can Important Unions Collapse and Disappear?

        Can Important Unions Collapse and Disappear?

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Why Is Everyone So Unhappy at Work Right Now?

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          How GenAI Could Accelerate Employee Learning and Development

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          AI Adoption in U.S. Health Care Won’t Be Easy 

          AI Adoption in U.S. Health Care Won’t Be Easy 

          Where Should Your Company Start with GenAI? 

          Where Should Your Company Start with GenAI? 

          How Retailers Can Capitalize on the “Refund Effect”

          How Retailers Can Capitalize on the “Refund Effect”

          Should Companies Refrain From Making Political Statements?

          Should Companies Refrain From Making Political Statements?

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Will Generative AI Create a New Era of Search Competition?

          Will Generative AI Create a New Era of Search Competition?

          A Better Approach to Customer-Centric Messaging and Engagement

          A Better Approach to Customer-Centric Messaging and Engagement

          How Coworking Spaces Impact Employee Well-Being

          How Coworking Spaces Impact Employee Well-Being

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          Insights@Questrom
          Home Our Insights Business Challenges Future of Work

          The Hidden Process Behind Many ‘Genuine’ Celebrities

          byInsights Editorial Team
          December 9, 2020
          in Future of Work, Leadership & Management
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          The Hidden Process Behind Many ‘Genuine’ Celebrities
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          Associate Professor of Management & Organizations Michael Anteby researches the role that ghostwriters play in creating “authentic” content for the people for whom they work.

          We’re living in a moment that exalts the individual: we love our Hollywood superstars, celebrity CEOs, and internet influencers. As a result, many individuals are expected to churn out endless amounts of “authentic content.” Yet it is quite likely they are outsourcing its creation to ghostwriters, who receive limited or no credit for their contributions.

          A study published in Social Forces Journal by Questrom’s Michel Anteby and Cornell’s Nicholas Occhiuto suggests that these ghostwriters, also known as stand-in workers, may be shaping these individuals’ personas in significant ways. “In a strange way, there were no two people in the [ghostwriting] relationship, but three: the ghostwriter, the talent, and the ‘crafted self’ of the talent.”

          As part of the research, Anteby and Occhiuto interviewed more than 70 ghostwriters and publishing insiders who shared the process and experience of their work. They found that, in contrast to many professionals and creators, ghostwriters typically feel pride when their voice is not recognized. “One ghostwriter was elated when the daughter of the book’s subject told her that she could hear her father speak in the book,” Anteby says. “That meant that the ghostwriter had completely disappeared in the process, the highest sign of recognition.”
          At the same time, many ghostwriters are adamant that they don’t just reflect the personality of the subjects they work for. They often aim to alter it, not unlike an artist with clay. When one subject asked the ghostwriter if she had a sense of humor, the ghostwriter gave a wry but illuminating reply: “Well, you’ve got the one I gave you.”

          For Anteby, the research represents a nuanced look into a category of workers who stand-in for others but are never ‘seen,’ a group that also includes workers like coaches and resume writers. The research also shows that as we push for even more transparency and genuineness from the celebrities we admire, we may be getting far less of those things than we imagine. “We live in a society in which authenticity is hyper-valued, but what’s actually happening is we’re creating a labor market and an economy that thrive on altering the self,” Anteby says.

          Tags: Michel Anteby
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          Insights Editorial Team

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