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    Inflation Causes Drivers to Switch Car Insurance Carriers

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    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

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    5 ways Russia’s been sidestepping Western sanctions and keeping its economy alive, from switching to the Chinese yuan and dabbling in ghost trades

    Strategies for Onboarding in a Hybrid World

    Strategies for Onboarding in a Hybrid World

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    New Immigration Data Point To Larger U.S. Workforce Issues

    A Risk Management Nightmare at Silicon Valley Bank

    How CFOs are navigating the debt ceiling standoff

    Opposing scientists find no clear evidence for gender bias in academic science

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      Will Generative AI Create a New Era of Search Competition?

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      A Better Approach to Customer-Centric Messaging and Engagement

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      Will Salary Transparency Laws Change Employee Compensation?

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      Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

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      To Encourage Patients to Fill Prescriptions, Fix Copays

      To Encourage Patients to Fill Prescriptions, Fix Copays

      Is Tesla’s Era of Dominance Coming to an End? What Experts Say

      Is Tesla’s Era of Dominance Coming to an End? What Experts Say

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        • Business Challenges
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        Inflation Causes Drivers to Switch Car Insurance Carriers

        Inflation Causes Drivers to Switch Car Insurance Carriers

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Inside the Push to Make Everyone Friends at Work

        Strategies for Onboarding in a Hybrid World

        Strategies for Onboarding in a Hybrid World

        How do sustainable supply chains improve the continuity of supply and protect the environment?

        How do sustainable supply chains improve the continuity of supply and protect the environment?

        3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

        New Immigration Data Point To Larger U.S. Workforce Issues

        A Risk Management Nightmare at Silicon Valley Bank

        How CFOs are navigating the debt ceiling standoff

        Opposing scientists find no clear evidence for gender bias in academic science

        Opposing scientists find no clear evidence for gender bias in academic science

        Benefits of Supply Chain Visibility

        Benefits of Supply Chain Visibility

      • Videos & Podcast
        • All
        • Podcast
        • Videos
        Leadership Communications

        Leadership Communications

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        Demotivating Effects of Relative Performance Feedback on Middle-Ranked Workers’ Performance

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        AI: What is it and how will it impact business?

        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

        How Higher Ed Can Contend with Learning Platforms

        How Higher Ed Can Contend with Learning Platforms

        How Companies Deal with Disruption

        How Companies Deal with Disruption

        Money: It’s created. It’s destroyed. But what is it?

        Money: It’s created. It’s destroyed. But what is it?

        Blockchain, Beyond Crypto

        Blockchain, Beyond Crypto

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        S1:E2 What the FTX?

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        Inflation Causes Drivers to Switch Car Insurance Carriers

        Inflation Causes Drivers to Switch Car Insurance Carriers

        Should Companies Refrain From Making Political Statements?

        Should Companies Refrain From Making Political Statements?

        The Right Amount of Cards, Cash and ID to Carry in Your Wallet

        Inside the Push to Make Everyone Friends at Work

        Here’s Why Experts Say Russia and China’s Attempts to ‘De-Dollarize’ Global Markets are Going Nowhere

        5 ways Russia’s been sidestepping Western sanctions and keeping its economy alive, from switching to the Chinese yuan and dabbling in ghost trades

        Strategies for Onboarding in a Hybrid World

        Strategies for Onboarding in a Hybrid World

        3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

        New Immigration Data Point To Larger U.S. Workforce Issues

        A Risk Management Nightmare at Silicon Valley Bank

        How CFOs are navigating the debt ceiling standoff

        Opposing scientists find no clear evidence for gender bias in academic science

        Opposing scientists find no clear evidence for gender bias in academic science

        Ethics Professor Raises Key Questions About the Future Use of AI

        Questrom marketing researcher explores the data-tracking debate

        Trending Tags

        • Publications
          • All
          • Books
          • Harvard Business Review
          • Journals
          • Sloan Management Review
          Should Companies Refrain From Making Political Statements?

          Should Companies Refrain From Making Political Statements?

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Make It Safe for Employees to Speak Up – Especially in Risky Times

          Will Generative AI Create a New Era of Search Competition?

          Will Generative AI Create a New Era of Search Competition?

          A Better Approach to Customer-Centric Messaging and Engagement

          A Better Approach to Customer-Centric Messaging and Engagement

          How Coworking Spaces Impact Employee Well-Being

          How Coworking Spaces Impact Employee Well-Being

          Will Salary Transparency Laws Change Employee Compensation?

          Will Salary Transparency Laws Change Employee Compensation?

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          To Encourage Patients to Fill Prescriptions, Fix Copays

          To Encourage Patients to Fill Prescriptions, Fix Copays

          Is Tesla’s Era of Dominance Coming to an End? What Experts Say

          Is Tesla’s Era of Dominance Coming to an End? What Experts Say

          Trending Tags

          Insights@Questrom
          Home Our Insights Business Challenges Digital Business

          When Data Creates Competitive Advantage…And When It Doesn’t

          Adriane AylingbyAdriane Ayling
          January 14, 2020
          in Digital Business, Innovation
          29
          A A
          When Data Creates Competitive Advantage…And When It Doesn’t

          3D render of a cluster of linked colorful particles

          Co-authored by Questrom associate professor of information systems Andrei Hagiu and Julian Wright of the National University of Singapore, this Harvard Business Review cover story challenges the assumption that it’s possible to use customer data to gain an unbeatable competitive edge. In most instances, people grossly overestimate the advantage that data confers. While insights from data are powerful, they don’t guarantee defensible barriers.

          The article walks you through the competing conditions of consumer data and explains how to evaluate whether or not they apply to your business.

          Tags: Andrei Hagiu
          Share3Tweet2Share1ShareSend
          Adriane Ayling

          Adriane Ayling

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