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    How Retailers Can Capitalize on the “Refund Effect”

    Employees Are Relying on AI for Personal Support. That’s Risky. 

    Wendy’s plans to roll out dynamic pricing

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Home Feature

Carey Morewedge Named to the Thinkers50 Radar Class of 2026

Carey MorewedgefeaturingCarey Morewedge
February 9, 2026
in Feature, Marketing, Media Mention, National Media
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Carey Morewedge Named to the Thinkers50 Radar Class of 2026
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Congratulations to Carey Morewedge, Everett W. Lord Distinguished Faculty Scholar, Professor of Marketing, and Department Chair of Marketing, on being named to the Thinkers50 Radar Class of 2026!

This recognition celebrates emerging thinkers whose ideas are shaping the future of management and leadership. The annual Thinkers50 Radar highlights 30 trailblazing minds, including Carey Morewedge, whose groundbreaking research on how people value experiences, money, digital goods, and AI, particularly through the lens of psychological biases, underscores his growing influence in business and behavioral science.

This honor further cements Carey’s role as a leading voice in understanding human decision-making and its impact on the future of work and management.

Tags: Carey MorewedgeMarketingThinkers50Thinkers50 Class of 2026
Carey Morewedge

Carey Morewedge

Carey K. Morewedge is a Professor of Marketing. He researches how high-level cognitive processes such as memory, attention, and mental imagery influence consequential human judgments and decisions. His research is distinctive in elucidating how these basic processes influence judgments of utility—the value or pleasure that experiences provide—often more than the physical properties or market value of experiences. Judgments of utility are consequential as they determine which experiences people choose, how much of experiences they choose to have, and how much money, time, and effort they will spend to acquire or avoid them.

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