April 30, 2026
Forbes recently published an article featuring research conducted by Gerry Tsoukalas, Professor of Information Systems, examining the hidden risks of deploying AI without meaningful human oversight.
The article highlights findings from the paper The AI Layoff Trap, which argues that companies using AI primarily to replace workers may ultimately weaken the consumer demand their own businesses depend on.
Beyond operational risks, the research points to broader strategic and economic consequences when organizations prioritize workforce reduction over human-AI collaboration.
The companies seeing the greatest long-term value from AI are those using it to amplify human capability, innovation, and growth – not simply reduce headcount.
