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    Walk to Work: Practicing Reality in an Age of Shortcuts  

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    Insights@Questrom May 2026 Recap

    Insights@Questrom May 2026 Recap

    Best Personal Loans for a 600 Credit Score

    Best Business Credit Cards for New Businesses

    Rethinking Family Business: Three Big Ideas from Questrom  

    Rethinking Family Business: Three Big Ideas from Questrom  

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Consumers Have More Control Over Ads, They Respond Better 

    The Replication Crisis and ESG’s Throne of Lies 

    Should You Accept Internet Cookies? BU Researchers Say the Open Web Could Suffer Without Them 

    How AI Chat Search Could Disrupt Online Advertising

    Abandoned oil wells are polluting West Virginia. Plugging them won’t be easy. 

    Economist flags ‘hard proof’ of imminent economic collapse – one exacerbated by Trump 

    Economist flags ‘hard proof’ of imminent economic collapse – one exacerbated by Trump 

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    How Leaders Turn Purpose Into Daily Behaviors

    Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

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    Best Personal Loans for a 600 Credit Score

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    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Consumers Have More Control Over Ads, They Respond Better 

    The Replication Crisis and ESG’s Throne of Lies 

    Should You Accept Internet Cookies? BU Researchers Say the Open Web Could Suffer Without Them 

    How AI Chat Search Could Disrupt Online Advertising

    Abandoned oil wells are polluting West Virginia. Plugging them won’t be easy. 

    Economist flags ‘hard proof’ of imminent economic collapse – one exacerbated by Trump 

    Economist flags ‘hard proof’ of imminent economic collapse – one exacerbated by Trump 

    The Replication Crisis and ESG’s Throne of Lies 

    The Replication Crisis and ESG’s Throne of Lies 

    Wendy’s plans to roll out dynamic pricing

    Clover to close all its vegetarian restaurants around Boston: “Everyone is getting hit with rising costs” 

    The automation arms race will have huge consequences for workers 

    The automation arms race will have huge consequences for workers 

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    The Real Costs Of AI Deployment Without Human Oversight 

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    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Consumers Have More Control Over Ads, They Respond Better 

    How Retailers Can Capitalize on the “Refund Effect”

    Gen AI Could Fix Performance Reviews—or Make Them Even Worse 

    How Retailers Can Capitalize on the “Refund Effect”

    What Global Companies Lose When Decision-Making Revolves Around Headquarters 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: Why You Shouldn’t Treat AI Agents Like Employees 

    How Retailers Can Capitalize on the “Refund Effect”

    Employees Are Relying on AI for Personal Support. That’s Risky. 

    How Retailers Can Capitalize on the “Refund Effect”

    Why Gen AI Feels So Threatening to Workers 

    How Retailers Can Capitalize on the “Refund Effect”

    Is Your Enterprise Data Strategy Ready for the Age of Intelligence? 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    How Retailers Can Capitalize on the “Refund Effect”

    How to Monetize Volunteer-Driven Platforms 

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Insights@Questrom
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    Walk to Work: Practicing Reality in an Age of Shortcuts  

    Walk to Work: Practicing Reality in an Age of Shortcuts  

    Insights@Questrom May 2026 Recap

    Insights@Questrom May 2026 Recap

    Best Personal Loans for a 600 Credit Score

    Best Business Credit Cards for New Businesses

    Rethinking Family Business: Three Big Ideas from Questrom  

    Rethinking Family Business: Three Big Ideas from Questrom  

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Consumers Have More Control Over Ads, They Respond Better 

    The Replication Crisis and ESG’s Throne of Lies 

    Should You Accept Internet Cookies? BU Researchers Say the Open Web Could Suffer Without Them 

    How AI Chat Search Could Disrupt Online Advertising

    Abandoned oil wells are polluting West Virginia. Plugging them won’t be easy. 

    Economist flags ‘hard proof’ of imminent economic collapse – one exacerbated by Trump 

    Economist flags ‘hard proof’ of imminent economic collapse – one exacerbated by Trump 

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    How Leaders Turn Purpose Into Daily Behaviors

    Beyond Clicks and Sales: How Advertising Shapes Company Value in the Eyes of Investors

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

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    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Consumers Have More Control Over Ads, They Respond Better 

    The Replication Crisis and ESG’s Throne of Lies 

    Should You Accept Internet Cookies? BU Researchers Say the Open Web Could Suffer Without Them 

    How AI Chat Search Could Disrupt Online Advertising

    Abandoned oil wells are polluting West Virginia. Plugging them won’t be easy. 

    Economist flags ‘hard proof’ of imminent economic collapse – one exacerbated by Trump 

    Economist flags ‘hard proof’ of imminent economic collapse – one exacerbated by Trump 

    The Replication Crisis and ESG’s Throne of Lies 

    The Replication Crisis and ESG’s Throne of Lies 

    Wendy’s plans to roll out dynamic pricing

    Clover to close all its vegetarian restaurants around Boston: “Everyone is getting hit with rising costs” 

    The automation arms race will have huge consequences for workers 

    The automation arms race will have huge consequences for workers 

    3 Ways Boston University’s Online MBA Is A Disruptor In Business Education

    The Real Costs Of AI Deployment Without Human Oversight 

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    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Consumers Have More Control Over Ads, They Respond Better 

    How Retailers Can Capitalize on the “Refund Effect”

    Gen AI Could Fix Performance Reviews—or Make Them Even Worse 

    How Retailers Can Capitalize on the “Refund Effect”

    What Global Companies Lose When Decision-Making Revolves Around Headquarters 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: Why You Shouldn’t Treat AI Agents Like Employees 

    How Retailers Can Capitalize on the “Refund Effect”

    Employees Are Relying on AI for Personal Support. That’s Risky. 

    How Retailers Can Capitalize on the “Refund Effect”

    Why Gen AI Feels So Threatening to Workers 

    How Retailers Can Capitalize on the “Refund Effect”

    Is Your Enterprise Data Strategy Ready for the Age of Intelligence? 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    How Retailers Can Capitalize on the “Refund Effect”

    How to Monetize Volunteer-Driven Platforms 

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Insights@Questrom
Home Our Insights Business Challenges

Insights@Questrom May 2026 Recap

Emma WilesPatrick AbouchalacheGerry TsoukalasfeaturingEmma Wiles,Patrick Abouchalacheand2 others
June 17, 2026
in Business Challenges, Business Functions, Digital Business, Feature, Our Insights, Technology
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Insights@Questrom May 2026 Recap
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Artificial intelligence was the focus of several Insights@Questrom articles in May, spanning topics from AI agents and performance reviews to family business governance and human-AI collaboration. Despite their different perspectives, a common lesson emerged: the challenge facing organizations is no longer whether to adopt AI, but how to structure accountability, governance, and decision-making around it. 

Here are four key insights from May:  

Why You Shouldn’t Treat AI Agents Like Employees  

Emma Wiles highlights research showing that treating AI agents like human teammates can reduce accountability, increase unnecessary review cycles, and create role confusion. Rather than humanizing AI, organizations should focus on designing workflows and governance structures that keep humans responsible for AI-supported work. 

AI and the Future of Family Business  

Patrick Abouchalache explores how family businesses can embrace AI while preserving the trust, values, and long-term stewardship that define them. Success depends on balancing innovation with strong governance, intergenerational communication, and thoughtful decision-making. 

Gen AI Could Fix Performance Reviews—or Make Them Even Worse 

Chris Dellarocas argues that AI’s greatest potential in performance reviews is not writing evaluations, but uncovering evidence of employee impact, collaboration, and decision-making. Used effectively, AI can help organizations build more transparent and evidence-based evaluation systems. 

The Real Costs of AI Deployment Without Human Oversight 

Gerry Tsoukalas highlighted the risks of deploying AI systems without meaningful human oversight. While AI can improve efficiency and decision speed, removing humans from critical points of judgment can create accountability gaps and unintended costs. Effective deployment requires clarity on where human involvement remains essential. 

The Bigger Lesson 

Across all four articles, one theme stood out: AI adoption is increasingly a management challenge rather than a technology challenge. Whether managing AI agents, integrating AI into family business governance, rethinking employee evaluations, or establishing appropriate oversight, success depends less on the technology itself and more on how organizations structure responsibility, accountability, and decision-making. As AI becomes embedded in everyday work, the organizations that thrive will be those that treat AI not simply as a tool, but as a catalyst for rethinking how work gets done. 

Tags: AIAI AdoptionArtificial IntelligenceChris DellarocasChrys DellarocasChrysanthos DellarocasEmma WilesGerry TsoukalasHuman OversightPatrick Abouchalache
Emma Wiles

Emma Wiles

Patrick Abouchalache

Patrick Abouchalache

Patrick Abouchalache is actively involved in developing and nurturing experiential learning, innovation and entrepreneurship, and family business programs at Questrom and Innovate@BU. He also mentors students, alumni, and the broader community across Questrom and Boston University. Selected areas of expertise include Global Strategy, Innovation & Entrepreneurship, Family Business Management, Family Office, Venture Capital & Private Equity, Social Impact, Experiential Learning, Design Thinking, Relationship Management.

Chrysanthos Dellarocas

Chrysanthos Dellarocas

Chrysanthos (Chris) Dellarocas is Associate Provost for Digital Learning & Innovation at Boston University and Richard C. Shipley Professor of Management at the Questrom School of Business. He is one of the world’s most cited scholars in the fields of online reputation and social media and has consulted on these subjects for corporations and the U.S. Federal Government. As Associate Provost of Digital Learning & Innovation, Dellarocas leads the advancement of activities that enhance education at Boston University through the strategic use of digital technologies.

Gerry Tsoukalas

Gerry Tsoukalas

Gerry Tsoukalas is an Associate Professor in Information Systems at Boston University Questrom School of Business, a Senior Fellow of the Wharton School, University of Pennsylvania, a research fellow of Cornell University’s FinTech Initiative and a Fellow of The Luohan Academy (Alibaba Group). His research focuses on AI in business and human–AI collaboration, with broader work on the management and design of technology platforms, including in blockchain and fintech. His work has appeared in leading academic journals, including Management Science, Operations Research, and M&SOM. He serves on the editorial boards of Operations Research and M&SOM as Associate Editor.

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