Kim Donlan is a Lecturer of Marketing at Questrom School of Business. Kim is also the CEO of RedSwan5, a Boston agency pioneering a new framework for creating unique messaging and brand strategies and connecting them to an innovative customer experience. She leads brands on the precise path to the #1 position. She spent her early marketing career developing messaging and positioning for 10 of Boston’s top tech and consumer IPOs. She was an early leader in interactive technology, working with clients like Braun, Reebok, DuPont, and Siemens. She was named the top Woman in Marketing Technology for developing her web application, Perfect Pitch.