As the intersection of pop culture and sports grows stronger, a new type of fan is emerging - the "sport-curious"...

June 10th, 2024  Boston.com recently published an article featuring Kim Donlan, Lecturer of Marketing, discussing Poppi’s recent lawsuit over their...

In a world shaped by the aftermath of COVID-19, brands and individuals navigate a diverse array of digital, gaming, and...

How do you interpret Equinox’s decision to introduce a luxury gym membership priced at $40,000 annually?  Equinox has moved beyond...

April 3rd, 2024 The Boston Globe recently published an article featuring Kim Donlan, Lecturer of Marketing, discussing the rise of...

July 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype,...

What is the main idea behind your book, ‘Your Messaging Sucks: A groundbreaking approach to customer-centric messaging strategy’? How did...

Image with size : featured-750 This is dummy title and will be replaced with real title of your post by...