June 10th, 2024
Boston.com recently published an article featuring Kim Donlan, Lecturer of Marketing, discussing Poppi’s recent lawsuit over their health claims.
Pre- and probiotic sodas, such as Poppi, Olipop, and Culture Pop, position themselves as healthier alternatives to soda, promoting a healthy gut. However, Poppi has faced legal challenges regarding its health claims. These sodas tap into current diet trends where consumers seek guilt-free indulgences that are convenient and purportedly beneficial.
“It’s a real treat, but it’s something that you can drink every day and feel good about yourself. These days, people don’t want to be made to feel guilty about their dietary choices, but they value convenience.” Donlan adds.
While pre- and probiotic sodas may not be miracle health fixes, they provide a flavorful alternative for soda enthusiasts seeking a healthier choice, despite potential digestive implications.