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Harvard Business Review: Measuring the Impact of #MeToo on Gender Equity in Hollywood

Harvard Business Review recently published insight co-authored by Laurina Zhang, Assistant Professor in Strategy & Innovation, on her research examining gender equity in Hollywood in terms of employment opportunities and the types of ideas developed before and after the allegations against producer Harvey Weinstein in October 2017.

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Harvard Business Review recently published insight co-authored by Laurina Zhang, Assistant Professor in Strategy & Innovation, on her research examining gender equity in Hollywood in terms of employment opportunities and the types of ideas developed before and after the allegations against producer Harvey Weinstein in October 2017.

“Part of what makes it difficult to determine the true impact of #MeToo is that, like any broad social movement, it is inextricably intertwined with countless related social trends, and thus its effects are challenging to isolate. But by identifying a test setting where we can distinguish between people who are more or less likely to be affected by the movement, it becomes possible to quantify its impact more rigorously.”

Laurina Zhang
Assistant Professor, Strategy & Innovation
Boston University Questrom School of Business

The research and findings suggest that social movements such as #MeToo can in fact generate real change in terms of making significant, positive impacts on women in the workplace.

 

Laurina Zhang is an Assistant Professor in Strategy & Innovation at Boston University’s Questrom School of Business. She is interested in the organizational and policy levers that affect innovation and inequality. Her work has examined how technology and information can affect innovative, entrepreneurial, and creative outcomes through democratization of access and participation for disadvantaged subgroups.