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    High tariffs, immigration crackdown, funding cuts: BU professor warns of ‘Trump Trifecta’ 

    Sen. Elizabeth Warren and Rep. Madeleine Dean demand food and beverage CEOs put a stop to ‘shrinkflation’ 

    Mass. leaders worried for seniors and kids as Trump agenda bill clears House 

    What Is ‘Big Law?’ 

    Stop Making Cents: US Mint Moves Forward With Plans to Kill the Penny 

    How to Attract (and Keep!) the Best Gen Z Employees 

    How to Attract (and Keep!) the Best Gen Z Employees 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

    The ‘Best and Final’ Job Offer Usually Isn’t Final. How You Can Negotiate 

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    Bank Failures Show Us What Not to Do with Our Own Finances

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    Boston dockworkers among thousands on strike nationwide 

    High tariffs, immigration crackdown, funding cuts: BU professor warns of ‘Trump Trifecta’ 

    Sen. Elizabeth Warren and Rep. Madeleine Dean demand food and beverage CEOs put a stop to ‘shrinkflation’ 

    Mass. leaders worried for seniors and kids as Trump agenda bill clears House 

    What Is ‘Big Law?’ 

    Stop Making Cents: US Mint Moves Forward With Plans to Kill the Penny 

    How to Attract (and Keep!) the Best Gen Z Employees 

    How to Attract (and Keep!) the Best Gen Z Employees 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

    The ‘Best and Final’ Job Offer Usually Isn’t Final. How You Can Negotiate 

    From Hollywood to the Hardware Store: The Real-World Impact of a 100% Tariff 

    From Hollywood to the Hardware Store: The Real-World Impact of a 100% Tariff 

    Bank Failures Show Us What Not to Do with Our Own Finances

    Bank Failures Show Us What Not to Do with Our Own Finances

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Tariffs and Their Economic Impact

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges (2)

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Beyond Prototypes: Rethinking Innovation in Complex Ecosystems with Prof. Douglas Hannah

    Is Business Broken? Season 2 out now! 

    Is Business Broken? Season 2 out now! 

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    Life After Cookies: Who Uses Google’s Privacy Sandbox? – Garrett Johnson

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Real Estate Ripples from a Landmark Settlement

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    The Hidden Wisdom of Cultural Pushback

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    Fusion Strategy: Navigating the Industrial Evolution

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    High tariffs, immigration crackdown, funding cuts: BU professor warns of ‘Trump Trifecta’ 

    Sen. Elizabeth Warren and Rep. Madeleine Dean demand food and beverage CEOs put a stop to ‘shrinkflation’ 

    Mass. leaders worried for seniors and kids as Trump agenda bill clears House 

    What Is ‘Big Law?’ 

    Stop Making Cents: US Mint Moves Forward With Plans to Kill the Penny 

    How to Attract (and Keep!) the Best Gen Z Employees 

    How to Attract (and Keep!) the Best Gen Z Employees 

    How Retailers Can Capitalize on the “Refund Effect”

    Could the GPT Store Turn ChatGPT into a Platform Powerhouse? 

    The Right Amount of Cards, Cash and ID to Carry in Your Wallet

    The ‘Best and Final’ Job Offer Usually Isn’t Final. How You Can Negotiate 

    Bank Failures Show Us What Not to Do with Our Own Finances

    Bank Failures Show Us What Not to Do with Our Own Finances

    In a ‘work-from-anywhere’ world, where are people working?

    79,000 lost jobs. $13 billion in GDP gone. Study tallies potential hit to Mass. from Trump’s ‘economic attack.’

    The Hidden Risk of Getting Paid in Stock Options 

    Trump Administration Cancels Scores of Grants to Study Online Misinformation 

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    How Retailers Can Capitalize on the “Refund Effect”

    Leading Global Teams Effectively 

    How Retailers Can Capitalize on the “Refund Effect”

    Research: When Prototypes Don’t Yield Useful Insights 

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    Transforming Products into Platforms: Unearthing New Avenues for Business Innovation

    How Retailers Can Capitalize on the “Refund Effect”

    We’re Still Lonely at Work

    How Retailers Can Capitalize on the “Refund Effect”

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Home Media Mention

Inside The Redesign Of Boston University’s Undergraduate Business Program 

Poets and Quants

Barbara BickartAnita CarsonbyBarbara BickartandAnita Carson
February 24, 2025
in Media Mention, National Media, Our Insights
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Making The Case For Capitalism: Questrom Launches A Well-Funded Mehrotra Institute 
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February 24, 2025 

Poets & Quants recently published an article discussing how Boston University’s Questrom School of Business has worked to redesign its undergraduate business curriculum for the first time in 30 years, led by Associate Dean Jeffrey Furman, Senior Associate Dean of Programs Barb Bickart, and Senior Associate Dean of Faculty Anita Carson. 

Involving over 70 faculty and staff, the overhaul aims to enhance real-world skills, offer earlier internship opportunities, and integrate critical thinking. The changes address outdated course sequencing and make the curriculum more rigorous and aligned with employer needs. Set to launch in fall 2025, the new structure, driven by feedback from alumni and employers, includes a revamped “Introduction to Business, Markets & Society” course. 

“The theme of the course is business as a force for good, and it was designed as part of a student quest to understand competition, markets and the role of business, all with the newly created Ravi K. Mehrotra Institute for Business, Markets, and Society in mind. The redesign ended up with higher ratings than the earlier spring version,” Furman adds.  

This curriculum overhaul at Questrom modernizes the program and better prepares students with the skills needed to succeed in the evolving workforce. 

Source: Inside The Redesign Of Boston University’s Undergraduate Business Program 
Via: Poets and Quants
Tags: Anita CarsonBarb BickartBarbara BickartJeffrey FurmanPoets and QuantsQuestrom Undergraduate
Barbara Bickart

Barbara Bickart

Barbara Bickart is an Associate Professor of Marketing. She studies how the context of communication influences consumers’ inference and judgment processes. Her research was one of the first to demonstrate the persuasive impact of consumer-generated content on social media relative to marketer-generated content. Current projects explore how social media influencers strategically use disclosure of personal information in an online setting to create connections with their audience, how brand-related bragging on social media affects perceptions of both the communicator and the brand, and how engaging in social TV affects consumers’ enjoyment of the experience.

Anita Carson

Anita Carson

Dr. Anita L. Carson is the Larz Anderson Professor of Management in Operations & Technology Management at the Questrom School of Business at Boston University. Before pursuing her doctorate, Anita worked in operations positions for General Mills and the Electric Boat division of General Dynamics. Her manufacturing experiences are therefore diverse: ranging from fruit-on-the-bottom yogurt to nuclear submarines. She investigates how service process design impacts quality and efficiency. In particular, she has studied care delivery processes in hospitals. Her research finds that a lack of internal integration results in a culture of workarounds that wastes up to 10% of staff’s time. She leverages principles from operations management to help hospitals decrease workarounds and create an improvement-oriented culture. Her research has won numerous awards including a Best Dissertation award from AcademyHealth, a Sloan Industry Studies Fellowship, a best paper award from California Management Review, seven best paper proceedings awards from the Academy of Management, and outstanding abstract from AcademyHealth.

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