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    Small businesses may take the brunt of tariffs, even when they’re based in the US 

    Retail’s latest tariff challenge? Setting prices. 

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

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    Retail’s latest tariff challenge? Setting prices. 

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    Trump looking at cutting US drug prices to international levels, sources say 

    Trump looking at cutting US drug prices to international levels, sources say 

    Small businesses in the US may take the brunt of tariffs 

    Small businesses in the US may take the brunt of tariffs 

    Executive Insights: Ned Rimer, Faculty Director, Health Sector Management Program, Questrom School of Business, Boston University (video)

    Tariffs are expected to worsen the divide between Main Street and Wall Street 

    How AI Chat Search Could Disrupt Online Advertising

    Boeing aircraft, duty-free no more 

    How AI Chat Search Could Disrupt Online Advertising

    Compounding pharmacies must stop making versions of Ozempic and Wegovy as shortage ends 

    In a ‘work-from-anywhere’ world, where are people working?

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Inside The Redesign Of Boston University’s Undergraduate Business Program 

Poets and Quants

Barbara BickartAnita CarsonbyBarbara BickartandAnita Carson
February 24, 2025
in Media Mention, National Media, Our Insights
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Making The Case For Capitalism: Questrom Launches A Well-Funded Mehrotra Institute 
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February 24, 2025 

Poets & Quants recently published an article discussing how Boston University’s Questrom School of Business has worked to redesign its undergraduate business curriculum for the first time in 30 years, led by Associate Dean Jeffrey Furman, Senior Associate Dean of Programs Barb Bickart, and Senior Associate Dean of Faculty Anita Carson. 

Involving over 70 faculty and staff, the overhaul aims to enhance real-world skills, offer earlier internship opportunities, and integrate critical thinking. The changes address outdated course sequencing and make the curriculum more rigorous and aligned with employer needs. Set to launch in fall 2025, the new structure, driven by feedback from alumni and employers, includes a revamped “Introduction to Business, Markets & Society” course. 

“The theme of the course is business as a force for good, and it was designed as part of a student quest to understand competition, markets and the role of business, all with the newly created Ravi K. Mehrotra Institute for Business, Markets, and Society in mind. The redesign ended up with higher ratings than the earlier spring version,” Furman adds.  

This curriculum overhaul at Questrom modernizes the program and better prepares students with the skills needed to succeed in the evolving workforce. 

Source: Inside The Redesign Of Boston University’s Undergraduate Business Program 
Via: Poets and Quants
Tags: Anita CarsonBarb BickartBarbara BickartJeffrey FurmanPoets and QuantsQuestrom Undergraduate
Barbara Bickart

Barbara Bickart

Barbara Bickart is an Associate Professor of Marketing. She studies how the context of communication influences consumers’ inference and judgment processes. Her research was one of the first to demonstrate the persuasive impact of consumer-generated content on social media relative to marketer-generated content. Current projects explore how social media influencers strategically use disclosure of personal information in an online setting to create connections with their audience, how brand-related bragging on social media affects perceptions of both the communicator and the brand, and how engaging in social TV affects consumers’ enjoyment of the experience.

Anita Carson

Anita Carson

Dr. Anita L. Carson is the Larz Anderson Professor of Management in Operations & Technology Management at the Questrom School of Business at Boston University. Before pursuing her doctorate, Anita worked in operations positions for General Mills and the Electric Boat division of General Dynamics. Her manufacturing experiences are therefore diverse: ranging from fruit-on-the-bottom yogurt to nuclear submarines. She investigates how service process design impacts quality and efficiency. In particular, she has studied care delivery processes in hospitals. Her research finds that a lack of internal integration results in a culture of workarounds that wastes up to 10% of staff’s time. She leverages principles from operations management to help hospitals decrease workarounds and create an improvement-oriented culture. Her research has won numerous awards including a Best Dissertation award from AcademyHealth, a Sloan Industry Studies Fellowship, a best paper award from California Management Review, seven best paper proceedings awards from the Academy of Management, and outstanding abstract from AcademyHealth.

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