‘It’s part of how you present to the world’: Owala looks to become the next ‘it’ water bottle
April 3rd, 2024 The Boston Globe recently published an article featuring Kim Donlan, Lecturer of Marketing, discussing the rise of ...
April 3rd, 2024 The Boston Globe recently published an article featuring Kim Donlan, Lecturer of Marketing, discussing the rise of ...
July 24, 2023 It’s not just a brand extension, it’s the relevant brand we need Under all the Barbie hype, ...
What is the main idea behind your book, ‘Your Messaging Sucks: A groundbreaking approach to customer-centric messaging strategy’? How did ...
Get Insights straight to your inbox by signing up now.
© 2023 Trustees of Boston University