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    How Higher Ed Can Contend with Learning Platforms

    How Higher Ed Can Contend with Learning Platforms

    RxPass smartphone interface. (Amazon Photo)

    Meet Amazon’s New Prescription Plan: RxPass

    Inflation Cools, Prices Remain High

    Inflation Cools, Prices Remain High

    MBA Case Competitions: Meet Boston University’s Master Case Coach

    MBA Case Competitions: Meet Boston University’s Master Case Coach

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    Buying gifts? Why ‘buy now, pay later’ could be a dangerous option for many holiday shoppers

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    How Companies Deal with Disruption

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    Money: It’s created. It’s destroyed. But what is it?

    Money: It’s created. It’s destroyed. But what is it?

    Blockchain, Beyond Crypto

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    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

    S1:E2 What the FTX?

    S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

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    Gender Differences and the Job Search

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    Bankers Are Scoring Big Profits as Rates Soar. Now They’re Facing a Backlash

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    A Risk Management Nightmare at Silicon Valley Bank

    A Risk Management Nightmare at Silicon Valley Bank

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    Why are Banks Failing and Does That Herald Another Financial Crisis?

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      How Coworking Spaces Impact Employee Well-Being

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      Will Salary Transparency Laws Change Employee Compensation?

      Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

      Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

      To Encourage Patients to Fill Prescriptions, Fix Copays

      To Encourage Patients to Fill Prescriptions, Fix Copays

      Is Tesla’s Era of Dominance Coming to an End? What Experts Say

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      ESG Investing

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      Epinephrine Autoinjector Costs Remain High for Some Patients with Private Insurance

      Epinephrine Autoinjector Costs Remain High for Some Patients with Private Insurance

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        Starbucks fans are steamed:

        Starbucks fans are steamed:

        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

        How Higher Ed Can Contend with Learning Platforms

        How Higher Ed Can Contend with Learning Platforms

        RxPass smartphone interface. (Amazon Photo)

        Meet Amazon’s New Prescription Plan: RxPass

        Inflation Cools, Prices Remain High

        Inflation Cools, Prices Remain High

        MBA Case Competitions: Meet Boston University’s Master Case Coach

        MBA Case Competitions: Meet Boston University’s Master Case Coach

        How Will AI & Machine Learning Impact Your Business?

        Do People Believe Generative AI?

        Buying gifts? Why ‘buy now, pay later’ could be a dangerous option for many holiday shoppers

        Buying gifts? Why ‘buy now, pay later’ could be a dangerous option for many holiday shoppers

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        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        AI: What is it and how will impact business?

        Is Creativity in Advertising Dead in the age of AI?

        Is Creativity in Advertising Dead in the age of AI?

        How Higher Ed Can Contend with Learning Platforms

        How Higher Ed Can Contend with Learning Platforms

        How Companies Deal with Disruption

        How Companies Deal with Disruption

        Money: It’s created. It’s destroyed. But what is it?

        Money: It’s created. It’s destroyed. But what is it?

        Blockchain, Beyond Crypto

        Blockchain, Beyond Crypto

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        S1:E2 What the FTX?

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        S1:E1 CVS Paying the “Pink Tax” on Certain Products and the Evolution of the Electric Vehicle Industry

        Gender Differences and the Job Search

        Gender Differences and the Job Search

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        Could This Meeting Have Been an Email?

        Could This Meeting Have Been an Email?

        Bankers Are Scoring Big Profits as Rates Soar. Now They’re Facing a Backlash

        Bankers Are Scoring Big Profits as Rates Soar. Now They’re Facing a Backlash

        A Risk Management Nightmare at Silicon Valley Bank

        A Risk Management Nightmare at Silicon Valley Bank

        SVB Crisis: What happened and what’s ahead?

        SVB Crisis: What happened and what’s ahead?

        Why are Banks Failing and Does That Herald Another Financial Crisis?

        Why are Banks Failing and Does That Herald Another Financial Crisis?

        Companies Scramble to Meet Payroll, Pay Bills After SVB’s Swift Failure

        Companies Scramble to Meet Payroll, Pay Bills After SVB’s Swift Failure

        Million-Dollar Teardowns

        Million-Dollar Teardowns

        Can We Trust ChatGPT and Artificial Intelligence to do Humans’ Work?

        Can We Trust ChatGPT and Artificial Intelligence to do Humans’ Work?

        [WalletHub] Expert Thoughts on Chase Freedom Unlimited

        Best Car Insurance Companies

        Trending Tags

        • Publications
          • All
          • Books
          • Harvard Business Review
          • Journals
          • Sloan Management Review
          Will Generative AI Create a New Era of Search Competition?

          Will Generative AI Create a New Era of Search Competition?

          ‘Your Messaging Sucks’

          ‘Your Messaging Sucks’

          How Coworking Spaces Impact Employee Well-Being

          How Coworking Spaces Impact Employee Well-Being

          Will Salary Transparency Laws Change Employee Compensation?

          Will Salary Transparency Laws Change Employee Compensation?

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          Heroes from Above But Not (Always) from Within? Gig workers’ reactions to the sudden public moralization of their work

          To Encourage Patients to Fill Prescriptions, Fix Copays

          To Encourage Patients to Fill Prescriptions, Fix Copays

          Is Tesla’s Era of Dominance Coming to an End? What Experts Say

          Is Tesla’s Era of Dominance Coming to an End? What Experts Say

          ESG Investing

          ESG Investing Isn’t Designed to Save the Planet

          Epinephrine Autoinjector Costs Remain High for Some Patients with Private Insurance

          Epinephrine Autoinjector Costs Remain High for Some Patients with Private Insurance

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          Insights@Questrom
          Home Multimedia Videos Expert Take

          Expert Take: Managing the Brand Relationship in Today’s Complex Environment

          bySusan Fournier
          March 2, 2021
          in Expert Take, Marketing
          16
          A A

          What happens to brands when there is external pressure to change, and how do brands remain authentic as they evolve? Susan Fournier, Allen Questrom Professor and Dean and Professor of Marketing, discusses the challenges and opportunities for brands in the latest installment of our Expert Take series.

          Susan Fournier is a leading researcher and international voice in the field of branding and consumer behavior. She is credited with pioneering the brand relationships sub-field in marketing – a thriving subject that explores the connections consumers form with branded products, services, and organizations.

           

          Tags: Expert TakeSusan Fourniervideos
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          Susan Fournier

          Susan Fournier

          Susan Fournier joined the faculty at Boston University Questrom School of Business in 2005 as an Associate Professor of Marketing and Dean’s Research Fellow. In the ensuing years, she advanced through the faculty ranks and was named Questrom Professor in Management in 2013. She has been an influential member of the community in her varied roles as an educator, researcher, and administrator. As Questrom’s first academic dean in over 40 years, Susan has the benefit of an inside perspective. She brings a wealth of personal experience in academia with over 24 years in the Undergrad, MBA and Executive classrooms of Harvard Business School, Tuck School of Business at Dartmouth College, and Questrom. She is a celebrated professor who designed and delivered one of Questrom’s Top 10 MBA electives. She recently served as Senior Associate Dean of Faculty & Research, and was a prior Faculty Director of the Questrom MBA and Doctoral programs. She is an award-winning researcher with an in-depth knowledge of the research and publication enterprises, what it takes to produce “research with impact,” how to bring that knowledge into the classroom, and what it takes to translate academic research for the most significant impact on practice—facets critical to understand in the pursuit of creating value for the world. Susan is also the first woman dean at Questrom, marking a significant moment in our history. She is “looking forward to a time when this descriptor is not considered a unique attribute.” Of equal importance, Susan is a first-generation college student. This status gives her meaningful insight as Questrom continues to focus on diversity and inclusion in all aspects of the School’s life.

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