What drives the work of the world’s leading management thinkers?
That was the question posed at Thinkers50@BUQuestrom: Passion & Purpose, a live virtual event held at Boston University Questrom School of Business on 20th April 2023. Co-sponsored by Thinkers50, Passion & Purpose sought to uncover the motivation behind top management thinkers: what directs their research? What keeps them awake at night and gets them out of bed in the morning? In a fast-paced ideas jam, 14 thinkers each had 15 minutes to present their passion and purpose.
Sheena Iyengar from Columbia Business School talked about the power and limitations of choice and using choice to create novel solutions. Drawing on her new book, Think Bigger: How to Innovate, she shared her six-step method for innovation, which is all about creating meaningful choices. The first step is to choose the problem and the second step is to break it down into its most important parts. The third step is comparing wants – think about your feelings – and the fourth is to search in and out of the box. The fifth step is the choice map and the last step, the third eye test. Iyengar is a Thinkers50 Ranked Thinker.
